Digital Marketing Section Head

6 days ago

Heliopolis, Cairo, Egypt MEN'S CLUB Full time 120,000 - 240,000 per year

job Description – Digital Marketing Section Head

Department: Marketing HQ – Digital Team

Location: Cairo (onsite with field visits to key branches)

Reports to: Marketing Manager (Men's Club HQ)

Role Summary:

Own performance and lifecycle marketing across all digital channels to profitably grow e-commerce and drive omnichannel traffic to 100+ stores. Lead media strategy, execution, and measurement, partnering closely with Brand, E-commerce Operations, Creative, and Customer Service.

Key Responsibilities:

1) Growth & Performance Media:

  • Build the full-funnel media plan (prospecting → remarketing) across Meta, Google, TikTok, YouTube, Programmatic; define targets for CAC/ROAS, MER, and payback.
  • Own daily pacing, BID/budget adjustments, and creative testing (hooks, formats, ad sequencing).
  • Implement robust UTM structure, pixel/conversion APIs, and server-side events for accurate attribution.

2) CRM, Retention & Lifecycle:

  • Own email, SMS/WhatsApp, and push (where applicable): list health, segmentation, journeys (welcome, browse/cart abandon, post-purchase, win-back).
  • Define promotional and content cadence aligned to personas and seasonal drops.

3) Social, Influencers & Community:

  • Lead always-on social publishing and moderation SLAs; brief creators/influencers and manage affiliate terms.
  • Ensure in-feed content ladders up to performance goals and brand guidelines.

4) Data, Measurement & Experimentation:

  • Set the learning agenda; run A/B and holdout tests on audiences, offers, landing pages, and creatives.
  • Build weekly performance dashboards; reconcile platform vs. GA modeled results; present insights and next actions.

5) E-Commerce Growth Enablement:

  • Partner with E-commerce Ops on launch readiness (catalog feeds, availability, pricing), site speed, UX, and conversion blockers.
  • Coordinate with Customer Service for policy messaging and with Warehouse/Logistics for delivery SLAs disclosure.

6) Omnichannel Traffic to Retail:

  • Geo-targeted campaigns for store clusters, openings, and promotions; align with in-store signage/VM to maximize footfall and sell-through.

7) Governance & Stakeholder Management:

  • Enforce tagging, asset naming, and approval workflows; manage agencies and freelancers to OTIF standards.
  • Align with Brand Section Head on messaging and with Creative on asset specs and deadlines.

8) Team Leadership

  • Manage Digital Marketing Ads Specialist and social/moderation resources (incl. outsourced/WFH); set goals, coach, and run weekly WIPs.

Qualifications:

  • Bachelor's in marketing/business/Analytics; certifications across Meta/Google/TikTok preferred.
  • Experience: 3–4 years in digital/performance marketing; fashion/retail preferred; marketplace or media/entertainment exposure is a plus.
  • Capabilities: Media strategy, conversion rate optimization, lifecycle/CRM, analytics, and cross-functional leadership.
  • Audience Insight: Comfortable activating Men's Club priority segments (Students, Emerging Professionals, Family/Gifter, Value-Driven Worker, Class-A Shopper).
  • Day-to-Day Deliverables
  • Quarterly media plan with budgets and CPA/ROAS guardrails; weekly pacing sheets.
  • Creative testing roadmap; asset matrices by channel/format.
  • CRM calendar and journey maps; monthly incrementality reports.
  • Geo-targeted retail activation packs aligned to store windows/VM.
  • Hands-on with GA/GA4, GTM, ad platforms, feed management, ESP/SMS tools, and A/B testing frameworks.
  • Strong analytical and communication skills; proven agency management.

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