Commercial Performance

WHO IS LAFARGE?

As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.

Overview:

Our Commercial Performance & Growth Sr. Manager is responsible for:

Driving business growth, margin optimization, and commercial transformation through robust pricing strategies, sales performance management, and business development initiatives. The role ensures alignment with Group guidelines, market dynamics, and country objectives to deliver sustainable net sales growth and achieve bottom-line targets.

Responsibilities:

1-Health & Safety:

Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained.

2-Functional:

Business Growth:

• Build and deliver the company's yearly commercial strategy, ensuring alignment with Group direction and responsiveness to local market dynamics.
• Drive commercial excellence strategies, growth initiatives, business expansion, and pricing transformation projects.
• Lead market analysis and competitor benchmarking to identify growth opportunities and risks.
• Work with stakeholders across sales, finance, supply chain, and sustainability to align on strategic priorities and ensure successful execution of MTP, Budget, and Rolling Forecast.
• Identify and lead new business development opportunities such as partnerships, diversification initiatives, and entry into adjacent markets.
• Champion a culture of innovation and continuous improvement within the commercial function.

Pricing & Margin:

• Design, implement, and continuously refine pricing structures (list price, discounts, rebates) in alignment with Group guidelines and local regulations.
• Lead the margin optimization process to achieve country-level profitability targets.
• Monitor early price and market indicators; forecast pricing and margin impacts to guide proactive decision-making.
• Support sales teams in setting differentiated pricing strategies by geography, channel, and customer level, including defining walk-away prices.
• Track, analyze, and anticipate competitor pricing strategies and market moves; recommend strategic actions to maintain competitiveness.
• Lead pricing-related projects such as Strategic Pricing Program implementation and system-enabled pricing governance.

Commercial Performance:

• Define and cascade annual commercial targets across regions, channels, and sales teams.
• Develop sales incentive schemes with measurable KPIs in collaboration with Finance and HR; monitor performance against targets.
• Partner with sales leaders to create visibility of commercial metrics through dashboards, reporting tools, and performance reviews.
• Conduct deep-dive analysis of commercial data to identify gaps, opportunities, and corrective actions.
• Lead initiatives to strengthen accountability and performance culture across the commercial organization.

Reporting & Compliance:

• Ensure timely and accurate development and submission of all internal and external commercial reports, including submissions to:

1) Group/CEO/Top Management

2) Ministry of Trade & Industry

3) ECA and other regulatory authorities

• Guarantee that all reporting practices are transparent, compliant with Group standards, and aligned with legal/regulatory frameworks.
• Provide insightful reports and executive-level presentations to support top management decision-making.
• Ensure that all commercial practices support the company's sustainability commitments and compliance with environmental, social, and governance (ESG) standards.

Education, Qualifications & Experience:

Education
:

• Bachelor's degree of Commerce/Economics

Professional Skills
:

• Strategic Thinking
• Project management
• Excellent Analytical skills
• Financial & economic assessment, value creating & profitability assessment
  .
• Planning: Setup of plans and anticipation of risks
  .
• Commercial Acumen: (pricing, margin optimization, market analysis ... etc.)

Behavioral Skills
:

• Negotiation / Communication skills
  .
• Problem solving
  .
• Results driven
  .
• Team player
  .
• Ability to transform ideas into actions
  .
• Ability to work with different profiles & experience levels, and build relationships
  .

Language Skills
:

• Fluent written and spoken Arabic & English.

Experience:

• 10-12 years of experience in Sales, Marketing & Strategy is a must.

WHO ARE LAFARGE PEOPLE?

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

YOUR LAFARGE EXPERIENCE:

At Lafarge, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet. You'll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.