Media Buyer

4 days ago

Qesm st Nasser City Cairo, Egypt Adwhales - Digital Marketing Agency Full time 40,000 - 60,000 per year

1.Technical Skills

  • Platform Proficiency:
    Deep knowledge of the major self-serve ad platforms.
  • Meta Ads Manager (Facebook/Instagram):
    Understanding campaign structure (CBO/ABO), lookalike audiences, and pixel events.
  • Google Ads:
    Proficiency in Search (SEM), Display (GDN), and YouTube ads.
  • Emerging Platforms:
    Familiarity with TikTok Ads Manager and LinkedIn Campaign Manager is increasingly required.
  • Data Analysis & Excel: Must be an expert in Microsoft Excel/Google Sheets
    (Pivot Tables, VLOOKUPs, and formula-based forecasting are daily tasks). Ability to interpret complex metrics (ROAS, CPA, CPM, CTR, Conversion Rate).
  • Tracking & Attribution: Working knowledge of Google Analytics 4 (GA4)
    . Understanding how to set up conversion events, UTM parameters, and pixels to ensure data accuracy.
  • A/B Testing:
    Experience running scientific tests on creatives (headlines, visuals) and audiences to improve performance incrementally.

2.Professional Skills

  • Financial Acumen:
    The ability to manage a budget without overspending. They must treat the company's money as their own.
  • Analytical Mindset:
    Decisions must be made based on data trends, not "gut feelings."
  • Negotiation:
    Essential for
    traditional
    media (TV, Radio, Billboards) or direct publisher deals. You must be able to haggle for lower rates or better placements.
  • Stress Tolerance:
    Media buying is high-pressure. If a link breaks or a budget is exhausted by 10 AM, the buyer must remain calm and fix it immediately.
  • Copywriting Basics:
    While not always a writer, a buyer must know how to write a compelling headline and recognize good creative strategy.

3.Core Responsibilities

  • Campaign Strategy:
    Planning media mixes that align with business goals.
  • Execution & Monitoring:
    Launching campaigns and checking them daily for pacing (spending the right amount) and performance.
  • Optimization:
    Killing underperforming ads and scaling winning ads to maximize Return on Ad Spend (ROAS).
  • Reporting:
    Creating weekly or monthly reports for stakeholders that explain
    why
    results happened and
    what
    the next steps are.
  • Market Research:
    Keeping an eye on competitors' ads and industry trends.

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