Senior Media Buyer

4 days ago


Qesm st Nasser City Cairo, Egypt MWG Advertising Agency Full time 120,000 - 240,000 per year

The Media Buyer is responsible for planning, negotiating, purchasing, and monitoring advertising space and airtime on behalf of our company or clients. The ideal candidate has a strong understanding of digital and traditional media platforms, excellent analytical skills, and a keen eye for trends that will maximize return on investment.

Key Responsibilities:

Research, identify, and recommend the most appropriate media platforms (TV, radio, digital, print, social media) to achieve marketing objectives.

Negotiate the best rates and media packages with vendors and media outlets.

Develop, execute, and manage media buying strategies and campaigns.

Monitor media placements to ensure correct implementation.

Optimize campaigns in real time based on performance metrics.

Analyze data and prepare reports to measure campaign effectiveness (CPC, CPM, CTR, CPA, ROI).

Stay updated with emerging media trends and innovations.

Collaborate with the marketing team, creative team, and external partners to ensure consistent campaign messaging and performance.

Manage and track media budgets, invoices, and reconciliation.

Requirements:

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Proven experience as a Media Buyer or in a similar role.

Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads Manager, programmatic platforms).

Excellent negotiation


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