Conversion Copywriter

7 days ago

Cairo, Cairo, Egypt AFFSQUARE Full time 120,000 - 240,000 per year

**About Us:

At AFFSQUARE, we help brands accelerate growth through advanced digital marketing strategies and proprietary tech solutions. Our mission is to combine data-driven insights with creative excellence to deliver measurable performance for our

clients.

Role Overview:

We are seeking a skilled and versatile Copywriter with strong experience in market research, product description writing, and advertising script creation, ideally with a background in e-commerce. This role requires someone who can blend creativity with analytical thinking to produce compelling content that drives conversions.

Key Responsibilities:

  • Conduct in-depth market research to analyze customer behavior, emerging trends, and competitor strategies.
  • Craft high-converting product descriptions optimized for various digital platforms.
  • Develop engaging ad scripts for social media, video ads, and performance campaigns.
  • Collaborate with marketing, design, and media teams to ensure messaging consistency across all channels.
  • Optimize and refine copy based on A/B testing, performance metrics, and stakeholder feedback.
  • Stay updated on industry best practices, platform requirements, and content trends to ensure relevance and innovation.

Requirements:

  • Proven experience (3+ years) in copywriting and market research, preferably in performance marketing or e-commerce.
  • Strong understanding of digital marketing principles and consumer psychology.
  • Excellent command of English with the ability to write clear, creative, and persuasive copy.
  • Exceptional research skills and attention to detail.
  • Ability to adapt tone and style to different brands and target audiences.
  • Preferred: Experience collaborating with paid media teams and knowledge of SEO best practices.
  • Portfolio of previous work is required (product descriptions, ad scripts, campaigns, etc.).
  • Bachelor's degree in Marketing, Communications, or a related field .

Why Join Us?

  • Opportunity to work with a fast-growing performance marketing agency.
  • Exposure to global brands and cutting-edge marketing strategies.
  • Collaborative, data-driven, and creative environment

Location:
Sheraton El Matar – The District Vill**

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