Regional Senior Copywriter

6 days ago

Qesm El Maadi Cairo, Egypt Mention Full time

Influence Communication is seeking to hire a professional "Regional Senior Copywriter" with influencers campaigns background by the following criteria:

Main Responsibilities and Duties:

  • Develop
    creative slogans, taglines, and campaign concepts
    for both digital marketing and PR initiatives, with the innovation of execution to provide new tools
  • Adapt messaging to fit different platforms and audience segments.
  • Ensure all campaigns adhere to
    brand guidelines, tone of voice, and persona
    across all platforms with a clear insight
  • Build, maintain, and evolve the
    brand narrative
    to support long-term positioning and storytelling goals.
  • Work closely with PR specialists and other stakeholders to develop cohesive, integrated campaigns.
  • Contribute to campaign strategy, offering creative content ideas that align with communication objectives
  • Edit and proofread copy to ensure clarity, grammatical accuracy, and brand alignment.
  • Maintain high editorial standards and attention to detail.
  • Guide junior copywriters, providing constructive feedback and creative direction.
  • Share best practices in content creation and digital storytelling.
  • Stay informed on digital marketing, social media, and PR trends to keep content fresh and relevant.
  • Experiment with new content formats and storytelling techniques.

Professional / Academic requirements:

  • Bachelor's degree in Marketing, Communications, English, Journalism, or related field (preferred).
  • 2 years of experience minimum in the same position, and it's a plus to showcase in portfolio previous digital Pr and influencers campaigns
  • Proven experience as a
    Senior Copywriter
    or similar role, ideally within a digital communications or PR agency.
  • Exceptional writing, editing, and proofreading skills in English and Arabic
  • (Strong understanding of marketing, branding, and digital storytelling principles.
  • Ability to develop
    creative brand narratives
    and maintain
    brand persona consistency
    .
  • Track record of creating
    slogans, taglines, and concepts
    for successful PR or marketing campaigns.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • A strong portfolio showcasing a range of published work across formats and industries.

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