Digital Communications Officer-npsa8

1 week ago

مصر, Egypt United Nations Development Programme (Jordan, Regional Bureau for Arab States) Full time

**Description**:
Background

Diversity, Equity and Inclusion are core principles at UNDP: we value diversity as an expression of the multiplicity of nations and cultures where we operate, we foster inclusion as a way of ensuring all personnel are empowered to contribute to our mission, and we ensure equity and fairness in all our actions. Taking a ‘leave no one behind’ approach to our diversity efforts means increasing representation of underserved populations. People who identify as belonging to marginalized or excluded populations are strongly encouraged to apply. Learn more about working at UNDP including our values and inspiring stories.

The United Nations Development Programme (UNDP) has been operating in Egypt for more than a decade as a trusted and credible partner, supporting the government through policy advice and programme management, leading nationwide initiatives and programmes, and playing an important role in strengthening national institutional capacities to address poverty reduction, job creation, and business promotion. The overarching approach for UNDP in Egypt is to support Egypt’s vision for sustainable development for all and meet Egypt’s strategic and national development priorities.

At UNDP, external and internal communication is critical to achieving both development results and business

objectives. Skillful communication broadens the impacts of new policies, helps governance reforms take root,

and attracts and fosters strong partnerships. Digitally, UNDP Egypt is active across all social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Flickr.

Under the guidance and supervision of the Communication Analyst, the Digital Communications Officer will support UNDP in Egypt in: (1) Drafting, editing, and creating engaging content for the social media platforms (2) Maintaining the Country Office’s online presence to support the implementation of the Country Office Communications Strategy and its programmatic objectives, in line with the Country Programme Document (CPD) and the Global Communication and Public Advocacy Strategy.

The Digital Communication Officer will be responsible for preparing the social media calendar and maintaining UNDP Egypt website and social media accounts in Arabic and English. The Digital Communications Officer will also contribute to the implementation of the overall UNDP Country Office communications strategy, with focus on the implementation of the online and digital communication strategy.

Scope of Work

UNDP Egypt is seeking a Digital Communications Officer to effectively manage and support the implementation of the UNDP’s digital presence. Under direct supervision of UNDP Egypt Communications Analyst, the Digital Communications Officer will implement the following activities:
Digital communications strategy

Develop and implement a comprehensive social media strategy to increase the CO social media presence, web traffic and brand awareness.
Keep UNDP’s social media channels up-to-date.
Produce reports in order to measure and optimize social media marketing and brand positioning.
Identify key social media influencers who can help amplify UNDP’s voice and interact with them on regular basis.
Explore different innovative tools for content creation and regularly update the team with new trends and potential opportunities to strengthen UNDP digital media existence.
Evaluate the impact and the effectiveness of UNDP Egypt communications and visibility by monitoring social media.

Content creation

Prepare social media calendar, create and implement creative and effective social media and advocacy campaigns.
Allocate resources and appropriate content tools (photos, infographs, videos etc.) that fit the campaign nature and required impact.
Coordinate with different content implementers (designers, videos editors, photographers etc.) to ensure the posts’ quality, timely delivery and alignment with UNDP digital guidelines.
Create and lead interactions on social media and act as the online community manager for UNDP Egypt social media platforms.
Manage UNDP Egypt’s social media accounts following the Digital Communications Strategy and the social media plan.
Plan with the different units the stories to produce and projects to highlight on social media.
Data gathering and verification (field visits and live coverage as needed).

Website management

Provide assistance in curating stories, images and videos for UNDP site managing UNDP Egypt web content management system.
Publishing content in English and Arabic, maintaining continuity of themes and increasing online presence.
Generate and curate content ideas - write, produce and liaise with the rest of the communication colleagues and project, operations and programme teams to agree, maintain and develop content on the website ensuring that it is engaging, up-to-date, and correctly branded.
Create pages and upload content in UNDP Egypt content management system.

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