Nu & Hc Marketing Manager - Egypt & Sudan
1 week ago
**ABOUT UNILEVER**
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
**Nutrition business group**
Knorr is North Africa, Levant & Iraq largest power brand, with strong footprint (80% of nutrition business) in Egypt. Have an undisputed leadership position of 76% in bullion and 46% in Meal makers.
Source of growth:
GET KNORR OUT OF THE CUPBOARD As big as the brand is today... The headroom for growth is massive Knorr No1 bullion brand in Egypt, in Bouillon we are found in 80% of household cupboards BUT ONLY used in 20% of the dishes In Meal Makers Knorr is in 50% of the cupboards but only in 16% of the dishes.
In short, we have a big opportunity to get into more top dish occasions, and to drive the growth of the category and grow disproportionately out of it.
**Home Care business group**
Home care in Egypt and Sudan is the smallest category and one of our biggest white space.
The business is predominantly in fabric enhancers where we are strongly growing shares at +700bps.
The footprint of the current business is in modern trade channel where penetration in GT is still subdued.
Premiumization on both portfolio and channel perspective is a great accretive source of growth for the category.
**JOB PURPOSE**
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a person who would be really keen to impact positively every household in Egypt and Sudan to brighten their life and excite them every day with exciting delicious dishes and be part of their special everyday life then this role is just for you.
**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
Key accountabilities:
- Driving strategic priorities of accelerating Core, shape up Our portfolio, and build whitespaces.
- Lead Market Development Agenda for Egypt (One of the Top globally tracked cell in Nutrition) in light of new Global framework focusing on Top Dish/Occasions, working on communication and mix development.
- Competitive Growth Lead & mobilize CCBT behind Competitive growth agenda led by volume growth.
- Build an investment ready model to support marketing initiatives Own & Lead Category P&L, pricing scenarios, Maxing the Mix, Product logic & re-engineering, and Budget optimization, with a strong cost control approach to stay competitive.
- Lead unmissably superior portfolio transformation & Multi-Year Innovation programs: Partner with R&D leveraging our best technology capabilities developing 100% local mixes with superior formulas that beats competition that are in line with Egyptian latest trends and change in market dynamics, Partner with CMI on Product & Concept testing, mobilize CD team to see unmissable innovations landing in & being scaled.
Lead potential premiumization opportunities in Home care.
- Develop Strong future fit Marketers and business leaders who are digitally & AI enabled to drive efficiency and better productivity.
**WHAT YOU WILL NEED TO SUCCEED**
**Experiences & Qualifications**
Minimum 10 years in Consumer Marketing, with substantial experience in Foods.
- Leads with a growth mindset, ability to mobilize the cross functional teams to accelerates business performance.
- Strategic thinker, inspiring storyteller, action enabler with short
- and long-term impact.
- Deep passion and understanding of consumers and the external environment.
- Ideally with genuine passion for great tasting food and a fun to work with person.
**Skills**
Nutrition is a local to local category that needs a person who are consumer passionate and have the ability to deeply understand consumer insight and turn it into a business opportunity.
**Leadership**
- You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
- You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally i
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