Product Lead
1 week ago
Product Lead
Who we are:
Shift EV is a fast-growing electric vehicle technology company, based in Cairo, Egypt. Our vision is to accelerate the adoption of electric vehicles in Egypt and the region by developing state-of-the-art electric drivetrain solutions. You will work with world-class technology veterans from MIT, the University of Grenoble, Intel, and Corning to build a venture with transformative potential.
What we’re looking for:
We are looking for a strategic, data-driven product professional with experience in market analysis, product strategy, and cross-functional collaboration. Skilled in identifying opportunities, defining product requirements to deliver high-quality products that align with market needs and
What you will do
Pricing & Product Strategy
- Conduct comprehensive market mapping to identify market segments, addressable volumes, and growth opportunities both locally and internationally.
- Define the "go-to" product by analyzing market needs, competitive landscape, and customer requirements.
- Develop and implement pricing strategies based on market data, customer behavior, and competitive benchmarks to optimize profitability and market positioning.
- Assess Customer Willingness to Pay and align pricing structures with market expectations, product value, and company profitability goals.
- Create detailed Product Requirements Documents (PRDs) to outline key features, functionalities, and development priorities in alignment with product strategy.
- Develop a comprehensive product and pricing roadmap that supports the company’s strategic objectives, revenue growth, and long-term goals.
- Continuously monitor market trends and pricing dynamics to identify opportunities for improvement and maintain a competitive edge.
Cross-Functional Collaboration
- Work closely with the Sales Team to gather insights on customer needs, identify challenges in selling the product, and optimize the sales approach by developing a clear Ideal Customer Profile (ICP).
- Partner with the Engineering Team to assess the technical feasibility and lift required for product development, ensuring PRDs are clearly communicated and prioritized effectively.
- Collaborate with the Aftersales Team to ensure high product quality, address customer feedback, and proactively upgrade the product post-launch.
- Act as the central point of communication between all teams, ensuring alignment on product goals and execution.
Who you are
- 3 years of proven experience in product strategy, market analysis, and product roadmap development.
- Strong ability to collaborate with cross-functional teams (Sales, Engineering, Aftersales).
- Expertise in defining product requirements and aligning them with business objectives.
- Solid understanding of pricing strategies, customer needs, and market trends.
What to expect from us:
- A startup where your work and contributions really count, growth-opportunity in a variety of skills and career directions.
- Shift EV is an equal opportunity employer and promotes diversity.
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