Social Media Manager
1 week ago
Overview of job
About Mindshare
We are Mindshare. The global media network. We are nearly 6,000 people in 82 countries with one aim: to make our clients’ brands more famous and more profitable. Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking - and usually finding - the perfect connection between their products and potential customers. As our name suggests, we help them gain a greater share of consumers’ minds.
Purpose of the Role
You will independently direct the day-to-day account activities of the social media team to which you are aligned and play a key role in the translation of marketing and advertising objectives into overall digital media strategies.
Role Responsibilities
- Lead on social strategy by compiling and analyzing clients research, competitive data and social platform information, and laddering-up the social program to the overarching communication goals.
- Researching emerging social platforms to support client recommendations.
- Remaining abreast of critical industry and platform changes.
- Prioritizing industry trends and requirements for the broader team and clients.
- Defining the needs for various research sources to inform insights and strategy (e.g., 3rd party tools).
- Working with Regional Head of social media to lead strategic client presentations, as well as tactical media recommendations.
- Responsible for clearly communicating social program recommendations and ideas to client teams.
- Overseeing the social community management process.
- Supporting creative ideation and social program development.
- Working with Head of social media to lead paid media tactical planning and buying.
- Determining which media partners need to be engaged for a given program.
- Providing guidance and direction to help team facilitate conversations with media partners.
- Working with Associate and Senior Associate to refine media recommendations and approve final recommendations with the Head of social media.
- Working with Head of Digital and Business Unit Directors to lead strategic relationships with media partners and guide key media discussions.
Experience Requirements
- At least 4 years of related digital media/communications planning experience.
- Bachelor’s degree required.
- Fluency in English and Arabic.
- Possess and demonstrate excellent understanding of social and media fundamentals, including media math, target audience development, and communication goals.
- Demonstrate strong proficiency with systems/tools.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Demonstrate critical thinking and effective problem-solving skills.
- Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports.
- Excellent at building long-lasting client relationships.
- Adherence to tight deadlines while delivering flawless work.
- Extremely detail-oriented, with clear and proven organizational skills.
- Excellent verbal and written communication skills.
- Show ability in training and leadership capability.
- Exude an energy level that brings new and exciting ideas to the planning function and motivates teammates.
- Exhibit commitment through appropriate participation in team, agency, and industry initiatives.
- Demonstrate genuine curiosity and interest in our clients & their business.
- Digitally savvy, with specific proficiency in paid social.
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