Digital Marketing Manager
7 days ago
Job Summary:
Key Responsibilities:
Digital Strategy and Planning:
Develop and implement a comprehensive digital marketing strategy aligned with the overall business goals, focusing on brand awareness, lead generation, and customer acquisition.
Analyze market trends, customer behaviors, and competitor activities in the diesel generator industry to adjust strategies as needed.
Oversee the digital marketing budget and allocate resources effectively for maximum return on Investment (ROI)
SEO & SEM Campaigns:
Lead SEO initiatives to enhance organic visibility on search engines for key products, services and keywords related to diesel generator and power solutions.
Manage Google Ads, and other paid search campaigns, ensuring effective targeting ad copy optimization, and maximizing the performance of paid search efforts
Conduct keyword research, competitive analysis, and SEO audits to optimize digital content
Content Creation and Management:
Collaborate with internal teams (Engineering, sales, product) to create high-quality product content, including datasheets, technical documentation and marketing materials
Manage and update the company website regularly, ensuring content is fresh, relevant and optimized for user experience and conversion.
Social Media Management:
Develop and execute social media strategies across platforms such as Linkedin, Facebook, Instagram, and Twitter to increase brand visibility and engage with potential clients.
Manage paid social media campaigns, including audience targeting, creative development, and performance tracking
Engage to followers and respond to inquiries, ensuring a positive brand presence and customer satisfaction
Lead Generation and CRM:
Optimize the company’s CRM system (Salesforce, HubSpot, or others) to track, and manage leads effectively, ensuring smooth lead-to-sale conversion
Analytic and Reporting:
Use web analytics tools (Google Analytics, SEMrush, etc.) to track website traffic, campaign performance, and customer behavior.
Prepare regular reports on the effectiveness of digital marketing campaigns, including ROI analysis, conversion rates, and key performance indicators (KPIs)
Monitor and adjust strategies based on data-driven insights, ensuring that digital marketing activities align with company goals and deliver results
Collaboration and Leadership:
Work closely with the sales team to ensure that digital marketing efforts are aligned with lead generation objectives and sales targets
Collaborate with product development teams to understand new offerings and communicate their value propositions effectively.
QUALIFICATIONS:
Bachelor's degree in Marketing, Business, Communications or any related field. A Masters degree or certification in Digital Marketing is a plus
At least 5+ years experience in digital marketing, preferably in B2B or industrial sectors
Proven experience in managing digital campaigns for technical or engineering-based company, ideally within the power generation or energy sectors
Strong understanding of online marketing strategies, best practices, and tools
Ability to create and manage paid campaigns across multiple platforms, including Google Ads and Linkedin
Exceptional communication skills and ability to create compelling content for various audiences
HOW TO APPLY:
DieselGeneratorCompany #Dieselgeneratorsupplier #Bestpowergenerator #Industrialpowersolutions #Emergencypowerbackupsystems
Pay: E£30,000.00 - E£40,000.00 per month
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