Digital Marketing
9 hours ago
**Key Responsibilities**:
- **Digital Campaign Strategy & Execution**:
- Create and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) and optimize them for better performance.
- Ensure alignment of digital marketing strategies with business objectives and brand guidelines.
- **SEO & Content Marketing**:
- Perform on-page and off-page SEO to enhance organic search visibility.
- Conduct keyword research and optimize content to improve search engine rankings.
- Work with content creators to ensure high-quality and engaging content is published on the website and social media platforms.
- **Social Media Management**:
- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Plan and schedule posts, engage with followers, and monitor social media performance.
- Analyze social media metrics and adjust strategies to improve engagement and reach.
- **Analytics & Reporting**:
- Generate regular reports on campaign performance, website traffic, and ROI.
- Use data to make informed decisions and adjust strategies for continuous improvement.
- **Collaborate Across Teams**:
- Work closely with sales, design, and product teams to ensure cohesive messaging and effective marketing strategies.
- Coordinate with external vendors and agencies for additional support and resources.
- **Stay Up-to-Date with Trends**:
- Keep up with the latest digital marketing trends, tools, technologies, and industry best practices.
- Experiment with innovative approaches to attract and retain customers.
**Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in digital marketing, preferably in a similar industry.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
- Strong communication, writing, and creative skills.
- Ability to analyze data and generate actionable insights.
- Strong project management skills and ability to meet deadlines.
**Preferred Qualifications**:
- Certification in Google Analytics, Google Ads, Facebook Blueprint, or other relevant platforms.
- Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
- Familiarity with graphic design tools (Canva, Adobe Photoshop, etc.) is a plus.
**Benefits**:
- Competitive salary.
- Health, dental, and vision insurance.
- Paid time off (vacation, holidays, sick days).
- Professional development opportunities.
Application Question(s):
- How Many years experience Digital Marketing ?
- what is your expected salary ?
- what is your notice period ?
- Do you have experience in software company
**Location**:
- Cairo (preferred)
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