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Media Communication Specialist

2 weeks ago

القاهرة, Egypt World Health Organization Full time

**Grade**: P3

**Contractual Arrangement**: Fixed-term appointment

**Contract Duration (Years, Months, Days)**: 2 years

**Job Posting**: Oct 15, 2024, 7:33:38 AM

**Closing Date**: Nov 5, 2024, 4:59:00 PM

**Primary Location**: Egypt-Cairo

**Organization**: EM/CRP Communication, Resource Mobilization and Partnership

**Schedule**: Full-time

**OBJECTIVES OF THE PROGRAMME**:
Strategic Communications is one of the priorities of the WHO Regional Office for the Eastern Mediterranean. It is considered a core function that reinforces WHO's role as the trusted health authority, and shares evidence-based health information, contributing to the achievement of the goal of Health for All. The Regional Communications programme aims to:Reach more people with WHO's health advice so they enjoy better quality of lifeReaffirm staff's knowledge of and pride in the work of the OrganizationEnhance WHO's partnerships with key stakeholders, within and beyond the health sectorAttract more resources for strategic priorities.

**DESCRIPTION OF DUTIES**:

- Transform technical content into high quality media communication materials such as media advisories, press releases, Op-eds, interview responses, talking points and feature stories in accordance with WHO communications and editorial standards; ensure that all these products are well-written, news-worthy, factually correct, appropriately presented and effectively engaging for the intended audiences.
- As a spokesperson, conduct media interviews and filming opportunities including in the field to raise the visibility of WHO achievements and success stories through television, radio, newspapers and relevant digital media outlets.
- Organize in-person and virtual media conferences and serve as the master of ceremonies or spokesperson when needed during these press events or during news media interviews, and address media queries on behalf of the organization.
- Foster new and existing media contacts, building institutional credibility and establishing effective working relationships with media representatives across the Region; optimize networking opportunities and amplify the work of the Regional Office by pitching topics and events to regional media outlets.
- Address media queries in coordination with concerned technical units, programme and emergency communications teams as well as WHO country offices, and produce talking points (TPs), holding lines, questions and answers (Q/As) and other briefing materials as deemed necessary.
- Conduct regular media monitoring to analyse current events and public opinion with the aim of advising supervisors on emerging media opportunities and/or appropriate action or responses related to rumours, misinformation or adverse publicity that may appear in the media and may pose a reputational risk for WHO in the Region.
- Facilitate and organize media communications training workshops to support knowledge transfer and communication capacity building at the Regional Office, country offices and ministries of health.
- Collaborate with other members of the Communication Channels and Platforms team to coordinate and synchronize media, social media and web activities at the Regional Office.
- Work closely with communication officers and focal points at country offices, in liaison with their ministries of health, UN partner organizations, media and other stakeholders, to disseminate information on WHO campaigns, events and public health messages.

**REQUIRED QUALIFICATIONS**:
**Education**:
**Essential**: A university degree (bachelor's) in a relevant field in communication, journalism, political science, social sciences, international relations or related field from an accredited/recognized academic institution.
**Desirable**: Formal qualification in public health.

**Experience**:
**Essential**: At least five years of relevant experience, including international exposure, acting as a spokesperson in a relevant field, and experience in journalism, communication, or media relations, preferably in the context of health and development. Proven experience in writing and developing content for digital and traditional media.
**Desirable**: Working experience with WHO, UN agencies or with international nongovernmental organizations.

**Skills**:
Ability to produce engaging media communication materials in Arabic and English, and competently speak to the camera as a media spokesperson in both languages.Proven skills in the development and implementation of communication/media products, plans and tactics.Excellent interpersonal skills complemented by the ability to conceptualize ideas and advocate consensus.Excellent presentation and public speaking skillsDemonstrated ability to work under pressure to achieve multiple deadlines including when responding to public health emergencies.Ability to "think out of the box" and to make innovative proposals to extend communication reach.Knowledge or understanding of WHO mandate and goals.Knowledge of public health sect