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Social Media Specialist

4 weeks ago

القاهرة, Egypt MK Roots Full time

Social Media Specialist Responsibilities:

- Developing social media content plans that are consistent with the company's brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and fostering community interaction.
- Creating visually appealing and engaging content for various social media platforms, including high-quality photographs, graphics, and videos that highlight the company's projects.
- Optimizing company pages on various social media platforms to increase visibility and reach.
- Monitoring and analyzing social media performance using analytics tools to identify trends and make data-driven decisions.
- Collaborating with cross-functional teams, such as marketing and sales, to develop and execute social media campaigns that align with business goals.
- Staying up-to-date with the latest trends and best practices in social media marketing and implementing them in the company's social media strategy.
- Responding to comments and inquiries on social media platforms in a timely and professional manner.
- Managing social media advertising campaigns, including budget allocation, targeting, and performance tracking.

Social Media Specialist Requirements:

- Up to 3 years of experience as a Social Media Specialist or similar role.
- Proficiency in English language.
- Bachelor's degree in Marketing, Communications, or related field.
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop) to create visually appealing social media posts.
- Excellent knowledge of various social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.
- Experience in photography, including composition, lighting, and editing techniques, and the ability to capture high-quality images that align with the company's brand.
- Proven track record of developing and executing successful social media strategies.
- Experience in healthcare industry is a plus.
- Understanding of SEO and web traffic metrics to optimize social media content for search engines.
- Experience with audience and buyer persona research to create targeted content.
- Strong analytical skills to track and measure the performance of social media campaigns.
- Excellent multitasking skills to manage multiple social media platforms and campaigns simultaneously.
- Critical thinking and problem-solving skills to address challenges and adapt to changing social media trends.
- Strong interpersonal and communication skills to engage with the online community and respond to comments and inquiries.
- Attention to details and aesthetics.