Digital Marketing Specialist
2 days ago
**Responsibilities**:
This is a Project-based onsite temporary role.
- Develop and implement digital marketing strategies aligning with the company’s goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Website and mobile App content creation
- Measure and analyze campaigns’ success using data and analytics tools.
- Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyze primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools, and best practices to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
**Qualifications**
- A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 2+ years of demonstrable experience in marketing or digital marketing roles.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
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