Performance Marketing Manager
2 weeks ago
AUMET is the leading B2B marketplace to sell medical products between healthcare providers and distributors. We are innovating how distributors of medical supplies do business with consumer selling points such as pharmacies. With 500,000 transactions per month, AUMET marketplace is a fast-growing product that is capturing market share and is on a road to achieve its vision. And as we grow, we need talented people to help us grow
**Responsibilities**:
- Take responsibility for the growth marketing and CRM strategy, processes and implementation.
- Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
- Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
- Be responsible for communicating regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.
- Optimize ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
- Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
- Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
- Have the creative ability to craft beautiful and enriching content together with the team to enhance your campaigns.
- Ideally you also have some UX and social media writing experience.
**Requirements**:
- Bachelor's Degree in Marketing, Business Administration or a relevant field
- The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.
- A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
- Experience in optimizing landing pages for optimal conversions.
- Strong experience in website analytics tools and you know Google Adwords like the back of your hand.
- Experience in using Wordpress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce.
- You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
- A customer focused mindset and great analytical skills.
- Creativity, motivation and a structured approach.
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