Digital Analytics Manager

3 weeks ago


القاهرة, Egypt Nile Bits Full time

Our recruitment is based on competencies or sets of behaviors, skills and knowledge and will focus on finding the best people for the available jobs. The selection process may involve several stages If you meet the requirements you will be required to attend an interview.

The interview will be about you and your experience. You will be asked for examples of how you behave in different situations drawing on examples from work, university or your personal life.

**BENEFITS**:

- All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties ).- Social insurance - the highest level.- Flexible and comfortable schedule.- Paid annual and national vacation.- Working remotely.- Competitive salaries and incentives.- Monetary rewards.- Career possibilities with growing team.- Open-door management policy.- Full Medical insurance.- Accommodation and transportation allowance.- Friendly environment that values innovation and efficiency.- Exciting opportunities for career growth and talent development.- Feedback encouragement.- Recognition and reward programs.- Friendly environment.- Fun committees.- Fun, smart and creative people.- Social benefits.EQUAL OPPORTUNITY
- Nile BitsPRIVACY
- Nile Bits
- respects your privacy and takes comprehensive measures to safeguard your personal and business information.- We will not share your credentials and business data with any third parties without your permission. Multi-level corporate security policies and procedures ensure prevention from loss, misuse or unauthorized distribution of any business-sensitive information you share with us.**Employment Type: Full-time**
**Job Location: Cairo, Egypt**
**Employee Location: Egypt**
**Work Arrangement: Remote**

We're looking for a talented and enthusiastic Digital Analytics Manager to join our data team and ensure we collect high quality, accurate and rich data to fuel our data pipeline, flowing downstream into our BI, deep-dive analyses and ML predictive models. This role will also include liaising with internal and external stakeholders to manage tracking implementations for multiple use cases, from Analytics to Performance Marketing.

This is a fantastic opportunity for a technically-minded individual with a love of tracking implementations to be an integral part of a thriving, profitable business, and to help build on a world-class data infrastructure that is transformational for our people and our customers.

We're looking for a hands-on, highly technical and analytically minded individual who can work cross-functionally with the product team, tech team, marketing team and data team to:

- Identify what and how we should be collecting data (client-side, server-side) to support deep understanding of customer behavior
- Devise the technical specifications for data collection, writing and QA-ing code where needed
- Oversee the tracking implementation and QA-ing process end to end
- Implement processes to ensure tracking stays robust and up to date
- Maintain compliance and ethical values with regards to user behavioral tracking
- Ensure our data collection keeps up with the business

Key Responsibilities
- Take ownership of all tag implementations in GTM and Server side GTM to feed data to tools and partners such as Snowplow, Google Analytics, Firebase, Criteo, Epsilon.
- Working closely with Marketing teams to ensure efficient and well structured tracking code
- Devising and owning new tracking specifications to be implemented
- Managing all project correspondence with stakeholders
- Experience of managing tracking implementation projects
- Set the direction of our digital analytics strategy and enforce best practices
- Audit the existing client-side/server-side data collection setup, identifying gaps in tracking and processes, identify inefficiencies and opportunities to improve the richness and quality of data collection at every step of the process
- Responsible for the end to end delivery of tracking projects, this encapsulates data capture, testing/validating results and surfacing data in the data warehouse
- Maintaining and creating documentation of tracking and processes
- Maintaining our tracking architecture to ensure we follow best practices and reduce tech debt
- Set up tracking monitoring processes to ensure we minimize downtime and preserve high quality data
- Administration and maintenance of various tracking related tools including -but not limited to
- Snowplow, GA4, GTM, OneTrust

The Deal Breakers
- Expert technical knowledge of Google Tag Manager and its ecosystem
- Proven experience setting up and managing complex, large-scale implementations across web and mobile
- Experience implementing or working with clickstream data
- Some experience with SQL
- Comfortable with exploring large datasets, with an emphasis on event data to ensure our tracking is meeting downstream requirements
- Good understanding of the flow of



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