Ecommerce Key Account Manager
2 days ago
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Your Tasks**:
- Develop current customer relationships & engage new customers for a defined group of eCom accounts (Pure Player & Multichannel)
- Create and execute an annual plan of digital activities with eCom accounts that ensures the delivery of brand, category and customer objectives (incl. joint business plan & roadmap). Strong focus on getting the basics right in order to improve Beiersdorf search rankingDrive strategic relationships and accelerated growth, while operating within approved trade marketing parameters, and balancing trade and media investment effectiveness and efficiency (incl. listing definition, terms & conditions
- TTC)
- Evaluate eCom sales performance against digital plans & KPI’s and make recommendations to ensure targets are met as well as to accelerate future performance (KPI definition & reporting)
- Ensures that return on investment for digital sales promotional activity is maximised within the guidelines set in the brand strategies and annual customer plans
- Creates monthly business forecast for eCom accounts and provides details of any variance to forecast
**Your Profile**:
- Min 4 years of experience in key account or sales position and eCom
- Superior sales and management skills - preferably with proven track record in managing eCom accounts
- Strategic thinking: Able to tackle complex situations, evaluate alternative courses of action, and provide fact based solutions/recommendations
- Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win” manner
- Collaboration: Strong customer focus and ability to build credible relationships internally and externally at all levels
- Thinking ahead: Good level of analytical skills, with a commercial mindset and able to translate strategy into action
- Leads, encourages and motivates to deliver excellent performance and commercial targets
- Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM and web analytics
- Excellent presentation and communication skills
**Additional information**:
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