Senior Manager, Media Planning, North Africa

4 months ago


مصر, Egypt Coca-Cola Full time

**Position Overview**

Provides analysis and delivery for all media programs and actions within assigned platforms, brands and/or geographies; supports agency management, project delivery and management of media to deliver market excellence, leadership and innovation; supports management of media investment by optimizing media productivity, implementing buying strategy etc. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

**What you will Do**:

- Develop connections plans across brands/campaigns, recommending allocation of activation Direct Marketing Expenses to different consumer / shopper touchpoint
- Coordinate media buying with procurement, making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
- Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the auditing processes with media-related question
- Recommend the ideal budget split by brand and channel to all of our portfolio of brands
- Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with Platform Services to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the operating unit
- Execute local media buying that cannot be bought at operating unit-level (through Marketing procurement)
- Work in partnership with Frontline and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the Operating Unit.

**Role Requireent**
- Bachelors Degree
- Media Strategy, Planning and buying experience (8-10 years)
- Experience working in agencies and or media vehicles is preferred
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and _story doing_
- Ability to provide input to brand & creative strategy at category level
- Deep understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams

**What We Can Do for You**:
You will be part of the Africa team where **teams are the new heroes **and our** leaders that are inclusive orchestrators. **Together, in pursuit of our** Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, **we will:

- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE

**Skills**

Media Investment; Media Buying; Media Planning; Media Strategies


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