Senior Media Executive
2 weeks ago
Company Description
We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.
**Job Description**:
Your key responsibility in this role will be to support the media division in bringing transformation to life - we are looking for someone known for incredible strategic thinking, graceful client management and expert negotiating skills.
You’ll be expected to also support the wider media team with developing accurate media campaigns.
In general, your responsibilities will include:
- Develop a deep understanding of the business category & knowledge of the competitive frame.
- Strong understanding of the consumer trends that are changing the media landscape.
- Connect with internal specialists and external stakeholders units to design integrated solutions to our clients.
- Plan and execute digital and offline media campaigns.
- Play a key role to align between on going performance requirements and respective teams in different practices, Performance Marketing, Programmatic, Data Sciences etc...
- Master a flawless media execution process working alongside various stakeholders (client, creative agency.. etc)
- To have strong up to date understanding of: search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
- To keep up with the latest media trends & responsible for informing the media team and client of new opportunities.
- To have a strong relationship with media vendors, be able to push them in order to meet client’s deliverables and expectations in liaison with the MBU.
- Support the media team with the input from strategy, implementation, data-driven insights and recommendations.
**Qualifications**:
Ideally, we are looking for someone who has:
- BS/MS degree in marketing or a related field.
- Proven working experience of 2-4 years in media /digital marketing.
And we are looking for someone who shows:
- Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate.
- Strong communication skills.
- Strong analytical skills; ability to relate results with clients’ objectives.
- Ability to multi-task and work independently.
- Attention to details and ability to work with data and numbers.
- Strong presentation skills.
- Should be well versed with the following tools:
- Google Ad Words, Ads manager, reach planner, Google Analytics
- Experience in SEO, SEM.
Additional Information
All your information will be kept confidential according to EEO guidelines.
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