Home Wireless Sr. Specialist
2 weeks ago
**Role Purpose**:
Responsible for planning and executing Home Wireless propositions according to the overall department’s objectives and accountable for revenue attainment and profitability and success of product through development and execution of comprehensive marketing plan.
- Maximize the commercial value of the customer base by utilizing retention, loyalty, cross and up-sell campaigns & propositions.
- Analyse of churn trends in relations to promotions / customer aging / ARPU / package / line quality / complaints etc.
- Perform base segmentation and utilize this in targeting each segment differently which maximizes returns and results.
- Analyse packages profitability and lead programs to migrate customers from less profitable packages into more profitable ones.
- Provide other ongoing activities regarding direct to market activities / SMS campaign / outbound campaign / database providing / material and flyers re-printing.
- Assess market and customer dynamics and incorporate into offer development and lifecycle activities.
**Skills**:
- Modern Marketing Leadership
- Agile
- Business and Commercial Acumen
- Understanding Customers and Developing Insight
- Product/Solution Proposition Strategy and Design
- Data Analytics and Insights
- Collaboration
- Customer Centricity
- Pricing Design and Analysis
- Segment Strategy and Planning
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.NET Developer
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