Sr. Social Media Specialist
6 days ago
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less
Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
**Role Summary**
We’re looking for a creative and enthusiastic TV and Digital Media Sr. specialist to join the Egypt marketing team. You will be responsible for developing and implementing all targeted content for various media platforms (TV/Digital) and research, write, proofread, and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.
**What’s On Your Plate?**:
- Plan and execute all TV / Social media (FB/IG/YT) marketing activities.
- Design, build and maintain our social media presence.(Boosting/PM/etc..)
- Measure and report performance of all TV and digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights on Digital platforms.
- Develop and monitor campaign budgets.
- Brainstorm new and creative growth strategies on Digital platforms.
- Plan, execute, and measure experiments and conversion tests on Digital platforms.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
**What Did We Order?**:
- Bachelor's degree in Marketing, Business, or related field.
- 3-5 years of experience in TV and digital media marketing.
- Proven working experience in TV and digital media marketing.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc ).
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proven ability to work cross-functionally.
- Strong communication skills.
- Strategic thinker able to identify long-term opportunities and trends.
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