Social Media Specialist
16 hours ago
An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_** **_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._
**POSITION PURPOSE**
The Social Media Specialist role is responsible for the ongoing management and growth of IDP’s Regional social media presence in alignment with business strategies and direction.
**Responsibilities**
**_ Social Media Management_**
Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.
Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Alert marketing management to any major negative conversations about IDP brand and services and collaborate with team to develop measures to protect and enhance IDP image online.
Moderating our social media platforms and replying to messages and comments promptly
Creating creative and engaging graphic designs for the monthly content calendar
Create a social media analysis and competitors' analysis.
Shoot and edit videos for social media usage
**_
Competition Monitoring_**
Monitor competitive activity on social media and audience interactions.
Suggest and develop online activities to counter competitive activities.
**WHAT WE'RE LOOKING FOR**
3 years’ experience or equivalent exposure to a corporate environment
BA or BS with focus on communication: Advertising/Marketing
Knowledge of Digital Marketing current best practices and understanding of Digital production processes
Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
Knowledge social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
Strong understanding of user-generated content management, content marketing and reputation management.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
Knowledge of English language is a must.
Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.
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