Performance Marketing Associate Director
5 days ago
About us
Vezeeta is a global digital healthcare powerhouse that serves and empowers patients in every step of their healthcare journey by tapping into the power of data and knowledge. We are trusted by patients, healthcare providers, and medical industry leaders to facilitate and enhance healthcare accessibility and quality around the globe. Currently serving more than 6 million patients across 6 countries, Vezeeta is transforming the healthcare experience of patients, by digitally streamlining their healthcare journey, and enabling them to search, book, and review the best doctors and medical services in just one minute.
Our organization is quickly growing, generating demanding roles for like-minded, forward-thinking individuals - with plenty of room for professional and personal growth. If you think you share our belief in redirecting possible healthcare pains into productive tech-enabled solutions, and can add to our positive culture, we’d love to hear from you.
The Role
The performance Marketing department in Vezeeta has the mission to accelerate the shift towards the usage of automation, advanced data, and technology solutions within the day to day management of the campaigns. This is an exciting hybrid department between digital Marketing, Technology, Product, and Data. As a fundamental member of the Performance Marketing team, you will play a significant role in contributing to the growth and success of Vezeeta. This is a position that will see you gain experience and skills in a wide range of areas as well as working at the forefront of the health-tech industry.
**Responsibilities**:
- Lead Paid Social, Display, and SEM across Vezeeta
- Boost downloads and conversions across Vezeeta Book, Offers among other products
- Management of performance marketing channels (Facebook, Adwords, Snapchat, Twitter, Instagram, etc.)
- Use latest technologies to enhance performance marketing capabilities
- Targeting and Optimizing spending to acquire the most profitable users. Build customer personas and target based on them.
**Requirements**:
- Marketing and/or Engineering degree. MBA or Masters in Digital Marketing a plus.
- 7-10 years of experience in Performance Marketing with a focus on acquisition and conversion
- Must have experience of managing annual budgets of millions of USD
- Data analysis: Comfortable with analyzing data and discovering insights from user’s data
- Customer-centricity and targeting: make decision-based on user insights
- Very analytical and able to run a/b tests and iterate based on learning from previous campaigns.
- Knowledge of new marketing technologies
- Extensive knowledge on following Mobile and App marketing, SEM, Social Media Advertising, Display, Affiliates, Retargeting
**Benefits**:
At Vezeeta, we trust in the power of freedom, creativity, and flexibility, and strive to build an environment that allows you to be your best self.
Health and Wellness
We offer a variety of comprehensive plans covering medical and dental needs for you and your family. An active lifestyle is a healthy life, and so we offer several virtual yoga, CrossFit, and meditative sessions to ensure your well-being.
Flexible Hours
We are not a 9-5 company. Neither do we follow a traditional annual holiday policy. We believe in working smarter, not harder, and allowing employees to take time off, whenever and as much as they need.
Productive Workspaces
All Vezeeta offices are designed with the team in mind, with many collaborative break-out spaces, with snack and coffee rooms functioning 24/7. You also have the freedom to stream your music right at your workstation and work accompanied by your favorite tunes
Growth Opportunities
At Vezeeta, you’ll find an environment and structure that prioritizes your personal and professional ambitions to keep employee excellence rising. We offer several learning and development programs, along with performance reviews to ensure you achieve your best.
Our Culture
We explore the field of possibilities with a curious, open, and agile mindset. We want to improve the world around us and have the courage to ask ourselves difficult questions to keep pushing our mission forward.
We work hard and play hard and most importantly, we are passionate about developing our people and giving them plenty of opportunities to grow and shine. We are stronger together and have built an awesome team of like-minded talented, caring, and fun people.
Our People
We come from everywhere, dreamers and heroes, believing always that the sky is the limit. Some of us wanted to become astronauts while others wanted to become poets but all of us have a single common denominator: we want to make the world a better place.
Today we have built the strongest team ever and we can’t wait to welcome you to the Veez team
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