Market Research Analyst

9 months ago


مصر, Egypt DigiSay Full time

**About the Market Research Analyst position**:
We are looking for a Market Research Analyst with an eye for detail and methodical style, to survey customer preferences and other data as customers make product design decisions, pricing decisions, and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends, data, strategies, and competition. Their aim from this analysis will be to increase competition.

**Market Research Analyst responsibilities are**:

- Collection of data on consumers, competitors and marketplace
- Consolidation of information into actionable items, including reports and presentations
- Clear understanding of business objectives
- Design surveys to discover prospective customers' preferences
- Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.
- Perform valid and reliable market research SWOT analysis
- Interpret data
- Formulate reports
- Make recommendations
- Catalogue market research findings in databases
- Provide competitive analysis on the market offerings of various companies, identify market trends, pricing/business models, sales and methods of operation of companies.
- Evaluate releases to ensure correctness of program methodology, ket data, and angle of release.
- Be well informed on trends of market, other party research, and ensure implementation of best practices.

**Market Research Analyst requirements are**:

- Proven experience in the field of market research
- Ability to multitask
- Ability to interpret large amounts of data
- Excellent communication and presentation skills
- Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Acumen of web analytics, search engines, and business research tools.
- Familiarity with CRM programs
- Working knowledge of methods of data collection (polls, focus groups, surveys etc)
- Data warehousing, modeling, and mining knowledge at a working level or above
- Great analytical and critical thinking skills
- BS degree in Statistics, Marketing or related field


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