Market Research Analyst
6 days ago
**Summary**
**Responsibilities**
- Define factors for market penetration to profile potential markets
- Conduct competitive positioning analysis and customer demographic analysis in any required geographical region to identify ways to maximize sales
- Conduct and develop questionnaires, polls, surveys, interviews, and online research to collect quantitative and qualitative data based on which recommendations can be made, aid in market segmentation and forecasts
- Create visuals of industry trends and competitors that can help the organization predict how products and services will fare in the market
- Conduct in-depth data analysis and formulate reports to make recommendations that lead development
**Qualifications & Work Experience**
- Bachelor’s degree in computer science, business, or any relevant discipline
- Strong knowledge of data collection methods (polls, focus groups, surveys, etc.)
- Familiarity with search engines, web analytics, and business research tools is a plus
- Proficient knowledge of statistical packages (SPSS, SAS, R, SQL, Power BI, or anything similar), databases, and Microsoft Office is a plus
- Proficient knowledge of trend analysis or statistical analysis
**Benefits**
- Private medical insurance
- Flexible working hours
- Learning and educational leaves
- Transportation service
- Special benefits for new mums and dads (Leaves & Nursery subscription)
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