CRM: Lifecycle Marketing Manager

2 weeks ago


مصر, Egypt ExploreTECH Full time

CANDIDATE PROFILE Date: 20 Feb 2024

**Position: CRM; Lifecycle Marketing Manager**

Reporting to: Chief Operating Officer

**Salary / Package: Starting from USD 2000 + (depending on experience)**

**Location: REMOTE - Egypt as a Priority - Lebanon or Jordan is a preference**

Expected Joining Date: ASAP

Other Benefits: Not Applicable

Incentive: To be defined

Age Preference: 27 - 40 years

Educational Background:

- Graduate in marketing, communication, or business administration.
- Certification in CRM (HubSpot, salesforce, Sugar.. etc)
- Certification in digital marketing (google analytics) - Nice to have

**Languages/s: English as a must - Arabic is ideal**

**Core Competencies & Technical Skills**:

- Proficiency in CRM software and tools (e.g., Salesforce, HubSpot, Sugar, Microsoft Dynamics).
- Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Tableau).
- Knowledge of marketing automation platforms (e.g., Marketo, Eloqua).
- Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).

**Previous Professional Experience**:

- At least 3-5 years of experience in marketing with a strong focus on CRM, customer retention, and lifecycle marketing.
- Proven track record in developing and implementing successful CRM strategies and lifecycle marketing campaigns that have driven customer acquisition, retention, and growth.
- Experience with A/B testing, data analysis, and reporting on campaign effectiveness.
- Familiarity with customer segmentation and targeting strategies

**Personality Traits &Skills**:

- Excellent communication skills, both verbal and written, with the ability to craft compelling messages for different segments of the customer base.
- Strong project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strategic thinker with a customer-centric approach and problem solving skills
- Data-driven decision-maker with a focus on measurable outcomes.
- Strong customer focus and the ability to understand customer needs and behaviours.
- Team player who can collaborate effectively with different departments, including sales, marketing, content, product, and customer service.
- Innovative and always looking for new ways to engage customers and improve their experience.
- Detail-oriented with a focus on delivering high-quality work.
- Ability to work in a fast-paced environment of a start-up and adapt to changing business needs.
- Strong ability to self-motivate & stay focused without direct supervision, maintaining productivity in a remote setting.
- Excellent time management skills, with the ability to prioritize tasks & manage own schedule.

**Responsibilities & Key Activities (Job description)**
- **Strategy Development**:Develop and execute the CRM and lifecycle marketing strategy, aligning it with the company's broader marketing and business goals.
- **Customer Segmentation**:Analyze customer data to segment the customer base according to various criteria such as demographics, behavior, and purchase history for each of the customer groups; Buyers&Vendors
- **Seller (Vendor) Onboarding and Engagement**: onboarding and retaining sellers on the platform including but not limited to providing resources, training, and support to sellers to ensure they have a positive experience, working closely with sales and operation team.
- **Buyer Engagement**: creating awareness of the platform value proposition, enhancing the user experience, improving search and discovery features, and using personalized recommendations to keep buyers engaged and returning to the marketplace.
- **Transaction Management**: Oversee automated transactional communications, such as order confirmations, renewals and payment reminders and automated messaging.
- **Marketplace Updates**:Keeping both buyers and sellers informed about changes in policies, terms of service, or new features to maintain transparency and build trust.
- **Seller (Vendor) Performance**: Monitoring and managing seller performance metrics and providing feedback to sellers to help them improve their offerings and customer service.
- **Lifecycle Marketing**:Create and manage customer lifecycle campaigns that cater to various stages of the customer journey, including onboarding, engagement, conversion, retention, and reactivation.
- **Personalization**:Implement personalized marketing strategies that utilize customer data to deliver tailored experiences, such as personalized product recommendations and content suggestions.
- **Acquisition Strategies**: Devise strategies for users’ acquisition and acquiring new customers; both buyers and sellers. The CRM and Lifecycle Marketing Lead may need to devise strategies for user acquisition.
- **Retention Strategies**: Devise strategies to improve customer retention rates, such as loyalty programs, exclusive offers, and personalized re-engagement campaigns for dormant customers.
- **Integration with


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