CRM: Lifecycle Marketing Manager
2 weeks ago
CANDIDATE PROFILE Date: 20 Feb 2024
**Position: CRM; Lifecycle Marketing Manager**
Reporting to: Chief Operating Officer
**Salary / Package: Starting from USD 2000 + (depending on experience)**
**Location: REMOTE - Egypt as a Priority - Lebanon or Jordan is a preference**
Expected Joining Date: ASAP
Other Benefits: Not Applicable
Incentive: To be defined
Age Preference: 27 - 40 years
Educational Background:
- Graduate in marketing, communication, or business administration.
- Certification in CRM (HubSpot, salesforce, Sugar.. etc)
- Certification in digital marketing (google analytics) - Nice to have
**Languages/s: English as a must - Arabic is ideal**
**Core Competencies & Technical Skills**:
- Proficiency in CRM software and tools (e.g., Salesforce, HubSpot, Sugar, Microsoft Dynamics).
- Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Tableau).
- Knowledge of marketing automation platforms (e.g., Marketo, Eloqua).
- Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
**Previous Professional Experience**:
- At least 3-5 years of experience in marketing with a strong focus on CRM, customer retention, and lifecycle marketing.
- Proven track record in developing and implementing successful CRM strategies and lifecycle marketing campaigns that have driven customer acquisition, retention, and growth.
- Experience with A/B testing, data analysis, and reporting on campaign effectiveness.
- Familiarity with customer segmentation and targeting strategies
**Personality Traits &Skills**:
- Excellent communication skills, both verbal and written, with the ability to craft compelling messages for different segments of the customer base.
- Strong project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strategic thinker with a customer-centric approach and problem solving skills
- Data-driven decision-maker with a focus on measurable outcomes.
- Strong customer focus and the ability to understand customer needs and behaviours.
- Team player who can collaborate effectively with different departments, including sales, marketing, content, product, and customer service.
- Innovative and always looking for new ways to engage customers and improve their experience.
- Detail-oriented with a focus on delivering high-quality work.
- Ability to work in a fast-paced environment of a start-up and adapt to changing business needs.
- Strong ability to self-motivate & stay focused without direct supervision, maintaining productivity in a remote setting.
- Excellent time management skills, with the ability to prioritize tasks & manage own schedule.
**Responsibilities & Key Activities (Job description)**
- **Strategy Development**:Develop and execute the CRM and lifecycle marketing strategy, aligning it with the company's broader marketing and business goals.
- **Customer Segmentation**:Analyze customer data to segment the customer base according to various criteria such as demographics, behavior, and purchase history for each of the customer groups; Buyers&Vendors
- **Seller (Vendor) Onboarding and Engagement**: onboarding and retaining sellers on the platform including but not limited to providing resources, training, and support to sellers to ensure they have a positive experience, working closely with sales and operation team.
- **Buyer Engagement**: creating awareness of the platform value proposition, enhancing the user experience, improving search and discovery features, and using personalized recommendations to keep buyers engaged and returning to the marketplace.
- **Transaction Management**: Oversee automated transactional communications, such as order confirmations, renewals and payment reminders and automated messaging.
- **Marketplace Updates**:Keeping both buyers and sellers informed about changes in policies, terms of service, or new features to maintain transparency and build trust.
- **Seller (Vendor) Performance**: Monitoring and managing seller performance metrics and providing feedback to sellers to help them improve their offerings and customer service.
- **Lifecycle Marketing**:Create and manage customer lifecycle campaigns that cater to various stages of the customer journey, including onboarding, engagement, conversion, retention, and reactivation.
- **Personalization**:Implement personalized marketing strategies that utilize customer data to deliver tailored experiences, such as personalized product recommendations and content suggestions.
- **Acquisition Strategies**: Devise strategies for users’ acquisition and acquiring new customers; both buyers and sellers. The CRM and Lifecycle Marketing Lead may need to devise strategies for user acquisition.
- **Retention Strategies**: Devise strategies to improve customer retention rates, such as loyalty programs, exclusive offers, and personalized re-engagement campaigns for dormant customers.
- **Integration with
-
CRM Architect
4 weeks ago
مصر, Egypt MigrationIT Full time**Job Information**: Industry - BankingWork Experience - 10+ yearsCity - CairoState/Province - AI QahirahCountry - EgyptZip/Postal Code - 11311**Requirements**: - Have an exceptional understanding of Dynamics 365 CRM technical and functional capabilities - Deep and broad knowledge of technical capabilities of Dynamics 365 CRM, including appropriate...
-
CRM Manager
4 weeks ago
مصر, Egypt Wego Pte Ltd Full time**Responsibilities**: - Develop and implement effective CRM strategies, plans, and initiatives to enhance customer acquisition, retention, and loyalty. - Manage and maintain the customer database, ensuring accuracy, completeness, and data integrity. - Utilize data analytics to segment customers, create personalized communication strategies, and optimize...
-
Sales Marketing
5 days ago
مصر, Egypt Marka Marketing Solutions Full timeAbout the job Role Description This is a full-time role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for day-to-day sales and marketing activities, including customer communication, providing excellent customer service, sales training, and sales management. This role is located in Alexandria, Egypt and...
-
Product Development and Lifecycle Manager
4 weeks ago
مصر, Egypt Orange Business Services Full time**About the role**: As part of Customer Service and Operations (CSO), the Product Development & Lifecycle department of each CSO entity has the responsibility, for the French and International enterprise markets, to manage the creation and evolution of business processes as well as the tools strategy in the framework of services development and business and...
-
CRM Specialist
4 weeks ago
مصر, Egypt CEQUENS Full time**Responsibilities** - Establish workflows and standards or entering data in the CRM - Spot ways to improve usage of the CRM through automating basic everyday tasks - Customize and pull marketing reports from the CRM - Analyze marketing reports to determine what kind of customer trends the business should respond to - Write training manuals and teach staff...
-
Eg - CRM Specialist
1 month ago
مصر, Egypt Jumia Internal Mobility Board Full timeAt Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility. You need to follow simple guidelines: - Before applying, make sure you discussed the opportunity with your direct manager and both of you agree that this is positive for...
-
CRM Advisor
2 days ago
مصر, Egypt اورنچ مصر Full timeAbout the job CRM Advisor **Purpose of the job** Handling CRM operations, starting from architecture review, maintenance, servers and OS monitoring, handling global incidents and leading the operations team. **Duties and responsibilities** - Lead operations team. - Study new CRM administration requirements and make a complete assessment. - Fast reaction...
-
CRM Advisor
1 day ago
مصر, Egypt Orange Full time**Purpose of the job** Handling CRM operations, starting from architecture review, maintenance, servers and OS monitoring, handling global incidents and leading the operations team. **Duties and responsibilities** - Lead operations team. - Study new CRM administration requirements and make a complete assessment. - Fast reaction to system issues to ensure...
-
Marketing Manager
4 weeks ago
مصر, Egypt Passport Full time**About Passport**: **What you'll do..**: - Develop, implement, and manage digital marketing campaigns - Enhance brand awareness and drive website traffic to acquire customers - Plan, execute, and measure experiments and conversion tests - Provide creative ideas for content marketing - Collaborate with designers to improve user experience - Measure...
-
Marketing Manager
1 month ago
مصر, Egypt Pillars Consultancy Full time**JOB DESCRIPTION** - Develop and implement marketing strategies to increase product awareness and revenue Collaborate with cross-functional teams to plan and execute promotional campaigns across various channels Conduct market research to identify trends, consumer behavior, and competitor activities Create and manage marketing budgets while delivering...
-
Marketing Manager
4 weeks ago
مصر, Egypt Employ Me Full time**Purpose of the Job**: Responsible for developing the company marketing strategy and executing the marketing plans for the entire organization. **Duties & Responsibilities** - Lead market research efforts to uncover the viability of current and existing products/services - Collect data on clients, competitors and the marketplace and consolidate information...
-
Marketing Specialist
1 month ago
مصر, Egypt Plugin Talents Full time**About the job Marketing Specialist**: **Responsibilities**: - Establish a strong Account-Based Marketing (ABM) foundation and shared goals with Sales team - Work cross functionally to leverage Sumerge technical expertise into building Thought leadership. - Develop Brand awareness strategy for Sumerge. - Define and Execute B2B Brand Awareness and Lead...
-
Growth Marketing Manager
5 days ago
مصر, Egypt Strategyium Full time**About Us**: At Strategyium, we are committed to deliver the best services. We work with innovative startups and businesses to help them unlock their potential and reach new heights. Our team values creativity, collaboration, and a passion for driving measurable results. **ole Overview**: We are searching for an ambitious Growth Marketing Manager to drive...
-
Website Project Professional
7 days ago
مصر, Egypt Marketing Buzz Full time**Do you thrive on building high-performing WordPress websites and optimizing them for search engines? Are you a detail-oriented professional with a passion for seeing projects through from start to finish? If so, we want to hear from you!** **Marketing Buzz** is seeking a talented and experienced Website Project Professional to join our dynamic team. In...
-
Marketing Communications Lead
4 weeks ago
مصر, Egypt Vodafone Full timeRole purpose: Deliver world-class communications to Vodafone customers driving engagement. Develop and champion a lifecycle marketing approach ensuring all communications are relevant and build a broad and deep relationship with our customers. Support the Lifecycle Marketing Managers with delivering a range of network and service communications. Key...
-
Senior Microsoft Dynamix CRM Developer
1 month ago
مصر, Egypt GlobeMed Egypt Full timeDuties & Responsibilities: - Customize the system to meet the business needs of the company. - Produce clean, efficient code based on technical specifications and development standards - Integrate existing system and services into the CRM Architecture. - Perform deployment and provisioning activities. - Work with managed and unmanaged solutions. - Recommend...
-
Associate Sales
4 weeks ago
مصر, Egypt Amgen Full timeCareer Category Sales & Marketing Operations **Job Description**: HOW MIGHT YOU DEFY IMAGINATION? If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators...
-
Marketing Officer
4 weeks ago
مصر, Egypt Pipecare Group Full timeThe** Marketing Officer **will be responsible for creating, delivering and coordinating all marketing and promotional activities within PIPECARE Holdings. The Marketing Officer will work alongside our senior management, business development team and marketing agency to raise the profile of the company and our branding internally and externally to support the...
-
CRM Business Analyst
3 days ago
مصر, Egypt Banque Misr Transformation office Full timeUtilize their abilities by partnering with cross-functional teams to bridge the gap between identified business needs and the technical teams to deliver solutions that will help us create an end-to-end digital journeys **Responsibilities**: Collaborate with the discovery team and the PO to understand the business requirements and user needs. Communicate...
-
Marketing and Public Relations Manager
4 weeks ago
مصر, Egypt Hilton Full timeMarketing and Public Relations Manager A Marketing Public Relations Manager plays a crucial role in developing and implementing the annual marketing and PR plan, driving key objectives, current initiatives and relevant activities relating directly to the hotel. The role will be responsible for leading the hotel's marketing and PR team and ensuring the...