Marketing Associate Egypt
1 week ago
3803 Viatris Egypt S.A.E
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance;
Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership - Leveraging our collective expertise to connect people to products and services.
SUMMARY OF ROLE
- Leads the development of all marketing and promotional materials, designing and execution of other marketing projects for Viatris Egypt, with the main objective of ensuring that tools, material are made available to all customer facing colleagues as well as communication channel, channels of distribution,and customers within the market._
KEY RESPONSIBILITIES AND FUNCTION
- Briefly describe the essential activities that are performed by the role, including key supervisory _
- duties/responsibilities._
- Each statement should begin with a verb._
- Viatris Egypt Channel management, strategy, and tactical plan development_
- _Implementation of local strategies, and development of promotional campaigns, and programs to maximize brand value_
- _Align with regional and global teams as appropriate_
- _Develop and coordinate implementation of OMNICHANNEL communication strategy._
- _Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels_
- _Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)_
- _Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously._
- Alignment across functions and stakeholder management:_
- _Align key internal stakeholders, through the core brand team - medical, marketing, management, H&V, regulatory, sales etc - to drive business objectives, develop campaigns and materials. And with External Stakeholders such as Egyptian Drug Authority._
- _Collaborate with sales to roll out and drive effective execution of campaigns and programs_
- _Establish effective peer relationships and strong cross-functional collaboration and communication_
- _Vendor management_
- Additional comments on the experience requirements for the role_
- _Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends to allow for successful brand planning_
- _Ability to analyze, define and convey complex concepts and strategies in verbal and written communication_
- _Demonstrated track record of ability to influence others without authority_
- _Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity_
- _Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills_
- _Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization_
- _Strategic and Operational Business/Marketing Planning_
- _Data analysis, interpretation and communications_
- _Marketing, Customer and Competitor Insights_
- _Marketing Execution_
- _Performance and Program Metrics_
- _Demonstrated _collaboration/negotiation_
- _Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations_
- Education:_
- Bachelor's degree_
- Specialization(s):_
- Medical, Pharmaceutical or Science Education background_
- Marketing Diploma or MBA is a plus_
- Experience: Minimum 2 years ofrelevant experience_
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
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