Senior Executive

6 months ago


مصر, Egypt Starcom Full time

**Company Description**
Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.

Responsibility and Focus

The role includes handling Global clients on a regional level while interacting with our European and U offices. SEM Analyst would involve data analysis around web traffic and all elements of online marketing, incorporating campaign tracking monitoring, search analytics, paid marketing analytics etc.

Main Tasks

Technical & Product

1) Optimizing: include changes in bidding strategies, keywords, and copy enhancements

2) Analysis & Recommendation of data and strategies to recommend performance improvements

3) Problem solving ability with a mindset for curiosity

4) Strong communication skills

5) Skill with Microsoft Excel

6) Demonstrated analytical thinking

Business Acumen & Operational Efficiency

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Innovative & Analytical Mindset

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

People & Leadership
- Seeks others' feedback to develop self-awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.

Self
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.

**Qualifications**
- Bachelor's degree
- 2-4 years of experience
- Building Paid Search campaigns (Adwords SEM)
- Designing, implementing, trafficking and analyzing campaigns (Keywords & Copy)
- Hands-on experience in Adwords
- Expertise in Adwords Offline Editor, DART Search & Marin is a plus
- SEO Knowledge
- Passion for using data to make decisions
- Background in online advertising, paid search, e-commerce, and online travel
- Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)


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