Consumer Media

3 days ago

مصر, Egypt Unilever Full time

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for the standalone business, including a demerger, an initial public offering, a disposal or through partnership models. The process is expected to conclude by the end of 2021. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained within Unilever.

The balance of exciting and iconic Tea brands such as Lipton, Pukka, T2, Tazo and PG Tips, geographies and all Tea estates, with generated revenues of €2 billion in 2019, are growing and profitable, with proven potential both pre
- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world, and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.

Tea Company Mission

Connected prosperity for everyone connected to our business and greater value for our consumers, our communities, our climate and our company
- CONSUMER: we will become the universal beverage of choice: picking, creating and serving only the tastiest plant-based beverages that delight consumers and enrich their physical, emotional and social wellbeing.
- CLIMATE: we have a deep and enduring connection to the land and the communities in which we do business. we shall lead the way and create a net positive by giving back to nature much more than nature is giving us.
- COMMUNITY: we will ensure growth for all by delivering more value per cup and share that growth amongst growers, blenders, customers, employees, and shareholders.

Tea Company Vision:

- To serve the best cup of wellbeing, in the most delicious and sustainable way
- to champion a healthier future for people and the planet through plants
- to grow a world of wellbeing through the power of plants

Your Role:
Egypt is a key market for the Tea Company where we play with a range of brands like Lipton, Brooke Bond Red Label, Blue Tea Pot and operating in diverse channels. What makes this CMC role particularly exciting is the key focus on Tea & plant based wellbeing and driving the holistic consumer agenda (consumer, media, shopper) to partner for business growth.

As the Egypt CMC AM, you will be reporting directly to the Head of CMC AMET. You will directly partner the Country GM for Egypt and the local marketing & digital teams to drive the business growth agenda via CMC- responsible for identification & translation of consumer & customer needs, insights & behaviours into powerful growth action in brand strategy, performance, innovation, communication & activation initiatives. You will be responsible for the following:

- Leading the EGYPT growth agenda with insights into the country category strategy, performance, innovation, communication & activation initiatives._

With the consumers’ voice, you will co-lead the creation & implementation of Business strategies (including MU/country category & brand strategies, localizing global brand strategies & defining local brand positioning, localizing/defining & executing Purpose, Market development roadmap, innovation strategy & destination portfolio, media & comms strategy). These will be in collaboration with the global CMC teams for synergy. You will guide the business to prioritize on focus on the biggest short term & long-term efforts to grow the business sustainably.

You will develop and implement short term & long-term consumer research programs & work on projects that will bring these into life in content, media, innovation, renovation, activation and other marketing initiatives.

You will partner with the Business & Marketing teams & digital teams Brand content & communication for both precision and performance marketing - creating consumer & culturally relevant brilliant creatives with the relevant cross-media allocation, and understanding consumer media behavior, needs & motivations to guide the execution of the right content in the right channel at the right time at global & multilocal level.

You will also be partnering to deli

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