Senior Media Buying Specialist
13 hours ago
**About us:
- **
ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand’s journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.
Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first & omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021.”
We are a team of +500 passionate people across the Middle East, Europe, India & South East Asia and Africa. We are an agile, fast-growing, interdisciplinary team of passionate experts in media planning, influencer marketing, consumer research, developers & coders, data scientist, artificial intelligence, and machine learning with a shared mission to create sustainable value for our clients. ArabyAds is proud to be an equal opportunity employer regardless of your race, colour, gender, religion, age, disability, or marital status. We currently have people from 19 nationalities across our 13 locations and are happy to celebrate all festivals.
**Main Responsibilities**
- Develop and implement comprehensive media buying strategies to achieve business objectives and business goals in US Market
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience.
- Run A/B testing Campaigns.
- Manage budgets and produce spending updates throughout the campaign.
- Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the E-come space, and new brands/products being launched.
- Collaborate with colleagues in other departments such as social, creative, data, and MB Managers to ensure smooth, consistent, and effective campaigns.
- Conducting thorough market research and competitor analysis to identify target audiences, keywords, and trends to optimize ad performance. Preferred (US market)
- Monitoring campaign performance metrics, analyzing data, and providing regular reports on campaign effectiveness and recommended improvements.
**Job Requirements**:
- 3+ years of experience in digital media buying especially Google Ads
- Excellent understanding of conversion rate optimization for banners, landing pages and the customer activation funnel
- Strong analytical and communication skills
- USA Market Experience is additional
- Amazon Ads Platform is Plus
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