Senior Copywriter

3 weeks ago

Cairo, Egypt Talent Pal Full time

**About You**
- Do you enjoy working on content strategies ?
- Do you have experience with conversion copywriting?
- Do you thrive in a digital marketing environment?
- Are you an articulate top-notch writer who enjoys coming up with new ideas?
- If you answered YES to all the above, GREAT You’re exactly who we’re looking for

**About Us**

ClickGUARD is an AdTech cybersecurity platform that is trusted by thousands of customers worldwide to protect and secure their digital marketing funnels, sites, and paid traffic source from bots and fake users. We’ve built the absolute best solution for a significant problem affecting PPC advertisers globally, and we look forward to having you join us in taking it to the next level.

**How we work**

We focus on talent rather than location to hire the very best for every role. Open communication is vital, and we use the best tools to collaborate efficiently. We are a remote-first company where everyone has the autonomy to create their best work.

**Role Overview**:
**About the role**
- Breathe new life into our website with fresh, engaging content that informs, educates, and motivates visitors to take action.
- Ensure website content aligns with brand voice, values, and resonates with our target audience.
- Craft engaging and newsworthy press releases to communicate key company updates, product launches, and achievements.
- Write persuasive ad copy that speaks directly to your target audience's needs and desires, driving clicks and conversions across paid channels.
- A/B test ad copy to optimize performance and maximize ROI.
- Engage our social media communities with witty, informative, and shareable content that builds brand awareness and loyalty.
- Optimize website landing pages and calls to action to maximize conversions and achieve business goals.
- Utilize data-driven insights to craft conversion-focused copy for landing pages and other conversion points.
- Lead the development of comprehensive campaign messaging that aligns with marketing objectives.
- Implement SEO best practices in all written content to improve organic search rankings.
- Conduct keyword research and integrate targeted keywords seamlessly into copy.
- Develop a consistent and compelling brand voice across all marketing channels.
- Contribute to the creation of marketing collateral, presentations, and other promotional materials.
- Create brochures, white papers, case studies, and other marketing materials that effectively communicate ClickGuard's value proposition.

**What qualifies you for this role?**
- 4+ years of experience as a copywriter, preferably in the SaaS industry.
- A strong understanding of the SaaS buyer's journey and how to write content that speaks to their needs at each stage.
- Strong portfolio showcasing expertise in website content, social media content, blog content, ad copywriting, etc.
- A deep understanding of social media marketing and the ability to create engaging content for different platforms.
- Familiarity with click fraud prevention or related industries is a plus.
- Exceptional writing, editing, and proofreading skills.
- Ability to work collaboratively in a fast-paced environment.
- Experience with data-driven decision-making and A/B testing.

**What’s in it for you?**
- Competitive salary
- Work that fits your personality and lifestyle
- Your hours are flexible, and so is your vacation
- Any equipment/software/tech that you need to do your job
- You can work from anywhere in the world - We work remotely
- Once a year all expenses paid company get-togethers

**How to Apply**

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

**PLEASE NO RECRUITERS OR AGENCIES**

This job has been sourced from an external job board.

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