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Marketing Manager

1 month ago

Cairo, Egypt Informa Markets Full time

Company Description

In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.

Informa Markets organizes over 550 market leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

**Job Description**:
Informa Markets' Maritime portfolio consists of several industry leading international events that welcome over 10,000 attendees and over 400 suppliers annually.

This vital role will have marketing ownership for the largest of these shows in the Middle East - Seatrade Maritime Middle East and Saudi Maritime Congress - which are globally recognised as being key dates in the diary for professionals to meet, network and do business.

We are seeking a highly ambitious, digital savvy marketing manager with experience of designing and delivering complex integrated marketing campaigns for events. The individual needs to be a proven leader who is analytical and data orientated with a history of testing and optimization, but with creative flair and exceptional attention to detail.

**KEY RESPONSIBILITIES**
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).

**LEADERSHIP**
- Work with line report & global marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
- Provide guidance, feedback and inspiration to line report.

**ANALYSIS & INSIGHT**
- Monitor campaign performances by producing relevant and timely reports.
- Recommend changes to campaign execution based on data insights.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

**PLANNING & CAMPAIGN MANAGEMENT**
- Work with the marketing team to plan marketing campaigns to meet strategic objectives - visitor attendance, exhibitor acquisition.
- Monitor operational implementation plans and ensure adherence to deadlines
- The development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

**Qualifications**:
**Minimum Education Level**
- Educated to degree level or equivalent.

**Background Knowledge, Skills & Experience**
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth including segmentation / advanced targeting.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Significant exposure to design and print suppliers / agencies.
- Strong copywriting skills.
- Deadline and target driven.
- Experience of working in a pressurised environment.
- Excellent verbal and written communication skills.
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
- Technology savvy. Able to quickly adopt and work with new technology solutions.

**Desirable*