Brand Manager, Immunology

3 weeks ago

مصر, Egypt ABBVIE Full time

**Location: Cairo**

This position reports to Senior Brand Manager, Immunology
- Egypt & Libya

**Summary**:
Implement & monitor the marketing goals & strategies set by the corporate and regional management, targets, and market direction to grow the long-term sales, profit, and market share position for assigned products to meet sales targets and business objectives. Placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

**Responsibilities**:

- Lead the brand team around a brand vision and objectives that are shared by all members;
- Ensure brand team members contribute to the development of the brand strategy through the brand planning process in line with the strategy defined by the brand team and ensure adequate involvement of multiple functions as relevant for the band objectives;
- Continuously encourage Brand Teams members collaboration and foster team spirit;
- Take accountability and responsibility for brand team activities and processes (Organize/chair/facilitate brand team meeting);
- Build in collaboration with all function a robust brand integrated brand plan for the registered and new asset molecules;
- Coordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives;
- Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives;
- Develop, implement, and update product training to sales force on an ongoing basis;
- Participate in planning sales promotion and advertising in support of existing products, and work closely with the Business unit manager in determining market strategies and sales tactics to achieve product objectives;
- Monitor competitors’ promotions, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective actions as needed;
- Forecast, monitor brand KPIs, manage budget, track ROI measurements for all marketing activities to achieve or exceed brand plan objectives;
- Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge Brand Team strategies to ensure patient-centricity;
- Work closely with all the key stakeholders and build effective multidisciplinary Brand Teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.

**Key Stakeholders**
- External: Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital);
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Leadership Team.

**Requirements**:

- Relevant experience with proven track record of success in a marketing position within biotech/pharmaceutical industry;
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge;
- Ability to translate strategies into actionable and realistic marketing actions;
- Excellent working knowledge of Egyptian healthcare environment and evolving landscape;
- Experience working in collaboration with cross-functional teams and ability to lead, motivate and coordinate cross functional teams;
- Excellent knowledge of computer-based programs including spreadsheets and graphics;
- Good knowledge on finance principles and processes is desirable;
- English language proficiency verbally and in writing;
- Experience in the immunology Therapeutic Area is a plus.

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