Digital Marketing Manager
7 months ago
Key Accountabilities:
- Digital Strategy Development: Develop comprehensive digital marketing strategies tailored to the real estate development sector, including shopping malls and corporate properties.
- Online Presence Enhancement: Enhance the online presence and visibility of our properties through effective SEO, SEM, and content marketing strategies.
- Website Management: Oversee the management, maintenance, and optimization of property websites, ensuring they are user-friendly, informative, and up-to-date.
- Social Media Management: Create and execute social media marketing campaigns across various platforms to engage with target audiences, drive traffic, and generate leads.
- Paid Advertising: Plan, implement, and optimize pay-per-click (PPC) advertising campaigns to maximize ROI and drive traffic to our properties.
- Content Creation: Collaborate with content creators and copywriters to produce high-quality, engaging content, including blog posts, videos, and virtual tours, that showcases our properties and establishes thought leadership.
- Data Analysis: Monitor and analyze digital marketing performance metrics, making data-driven recommendations for continuous improvement.
- Budget Management: Efficiently allocate and manage digital marketing budgets to achieve marketing objectives while maximizing ROI.
- Compliance: Ensure all digital marketing efforts comply with industry regulations and best practices, especially in the real estate sector.
- Team Leadership: Manage a team of digital marketing professionals, providing guidance, support, and training to drive the team's success.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or related field.
- Proven experience in digital marketing within the real estate industry or Agencies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication, leadership, and project management skills.
- Knowledge of real estate regulations and compliance is a plus.
This job has been sourced from an external job board.
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