External Communications Advisor

4 weeks ago


مصر, Egypt PepsiCo Full time

**Responsibilities**:

- Develop and implement comprehensive communications strategies and plans that align with PepsiCo Egypt's objectives and target audiences.
- Create compelling written content, press releases, articles, and other materials in English and Arabic, ensuring accuracy, tone, and messaging consistency.
- Build and maintain relationships with key media contacts, journalists, influencers, and stakeholders to enhance PepsiCo Egypt's visibility in the Egyptian media scene.
- Monitor media coverage and trends, identifying opportunities for proactive media engagement and providing timely analysis and recommendations to the communications team.
- Plan, coordinate, and execute press conferences, media briefings, and other events to promote PepsiCo Egypt's initiatives and key messages.
- Manage external agencies, including PR, digital, and event management agencies, on a daily basis. Provide guidance, monitor deliverables, and ensure alignment with PepsiCo Egypt's communication strategy.
- Support the communications team in coordinating and providing information for spokespersons, ensuring consistent messaging and alignment with PepsiCo Egypt's communication strategy.
- Assist in managing social media channels, creating engaging and relevant content, monitoring online conversations, and responding to inquiries or comments in a timely manner.
- Collaborate with internal teams, including marketing, public affairs, and corporate communications, to ensure alignment and integration of messaging across various platforms.
- Stay updated on industry trends, best practices, and emerging technologies in the field of external communications and PR.
- Track and measure the effectiveness of communications initiatives, providing regular reports and analysis to evaluate the impact and make recommendations for improvement.

Qualifications:

- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- A minimum of 4-5 years of experience in the PR and external communications field.
- Proven experience in developing and executing comprehensive communications strategies and plans.
- Excellent writing skills in both English and Arabic, with the ability to adapt communication styles to diverse audiences.
- Strong event management skills, including planning, coordination, and execution of press conferences and media events.
- Deep understanding of the media landscape in Egypt, with established relationships with journalists, media outlets, and influencers.
- Demonstrated experience in managing social media platforms and creating engaging content.
- Solid knowledge of public relations principles, practices, and techniques.
- Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
- Proactive, creative, and detail-oriented, with the ability to manage multiple projects and meet deadlines.
- Proficient in using digital communication tools and platforms.
- Familiarity with analytics and measurement tools to evaluate the effectiveness of communications initiatives.



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