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Go to Market Manager

4 months ago

مصر, Egypt Noon Academy Full time

**About Noon**

At Noon, we believe in Student First in everything we do. That’s why we’ve built a global social learning platform that radically changes the way people learn, with the aim of positively impacting millions of students across the globe and bringing education to everyone.

Our open platform is loved by 10+ million students across 8 countries and is growing all the time - our aim is to radically transform the lives of 50+ million learners by 2023 Our students use Noon every day to engage with live interactive classes and gamified peer learning features, study with celebrity teachers, and compete and socialise with their friends.

We are a distributed company with a collaborative culture. We come from a diverse set of backgrounds and countries, enabling us to work at a global scale whilst bringing local impact by being a part of the communities we serve. As a fast-paced, innovative scaling business, our ability to learn at speed is powered by our obsession with our “student-first” culture that ultimately defines what we do and why we do it. Our principles: Student first, Never Deprive a Learner, Be Better Everyday, Be original, Own It & Be Bold. These values got us to where we are today, and they’re a big part of what we’re looking for in you.

**What you will do**

**Commercial Strategy**:

- Develop and implement PMF strategy.
- Create GTM plans.
- Design offerings and pricing strategies.

**Growth Initiatives**:

- Generate leads through targeted marketing campaigns for schools and evening classes.

**Sales Management**:

- Increase enrollments and drive revenue growth for schools and evening classes.

**Experience Enhancement**:

- Architect the overall experience framework.
- Monitor and optimize performance to ensure exceptional service delivery.

**Tasks**:
1. GTM Strategy & Execution: Design and manage the go-to-market for Noon
Schools. Our positioning in the market - target segments, value
propositions, offerings, marketing strategy, and messaging.

2. User growth: Create and manage acquisition and engagement channels,
both digital and offline.

3. Sales: Manage a high performing and high empathy sales team both for
telesales and field sales.

4. User Experience: Build and manage user journeys that drive superior
learning and experience for students. Complete experience architecture
from acquisition, engagement to retention.

5. Marketing: Creative & communications that connect deeply with our target
segments of students, parents, government, and schools. To develop these
you will need to develop strong user insights combined with our GTM
strategy.

**About you**

1. High empathy. Has a natural talent for understanding people. Is skilled in
understanding and managing user behavior.
2. Language skills. Exceptional in Arabic and good in English. Exceptional
language skills and fluency involves a good understanding of context,
tenor, tone. Able to work with a primarily English speaking business and
tech team.
3. Data skills. Strong analyst skillset and numerical fluency.
4. Strategic mindset. Design and implement strategy in a hybrid context both
digital and in person.
5. Sales. Understanding of sales operations and ability to manage a strong
operational team.
6. Strategic communication design skill set. For managing the creatives both
copy and visuals.

**Requirements**:
5+ years of experience Ideally in technology startups in commercial, marketplace, growth, or user experience roles.

**Why work at Noon?**
- The opportunity to work within an innovative start up in its initial stages and help shape our success globally
- Work with a team who believes in STUDENT FIRST, you will have an opportunity to build the first (BE ORIGINAL) Open Social Learning Platform that can impact millions of students across the globe
- A working environment where you can look at things differently and challenge and offer solutions and that also offers you a freedom to commit ‘n’ number of first time mistakes - NEVER DEPRIVE A LEARNER
- Complete ownership and responsibility for the success of your autonomous team across all scope of works - OWN IT and BE BOLD
- An opportunity to work with a bunch of Young, Smart, Driven, and Dynamic people who are committed to go BEYOND SELF and solve business challenges
- Work closely with the leadership team who live by the value of BE BETTER EVERYDAY to help grow an amazing organisation
- Help us to build the future of education

**About Diversity & Inclusion**

At Noon, we respect and value differences. We know that when people from different backgrounds and with different points of view work together, we create the most value - for our clients, our people, and society. We’re so lucky to live in a society where differences are celebrated, so we’d expect nothing less from our teams. That means whatever your race, religion, sexual orientation, or gender, this is a place to feel at home, express yourself freely, and make your mark. Noon is proud to be an e