Digital Engagement Manager

4 hours ago

Cairo, Egypt Boehringer Ingelheim Full time

Digital Engagement Manager - LINEA-223507

**OUR COMPANY**

**At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.**

**Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.**

**Digital Engagement Manager - LINEA**

**The Digital Engagement Manager oversees the local execution of Digital and MCE Strategies, processes and platforms. This role executes digital tactics by coordinating between internal and external stakeholders. **S**ubject matter expert on digital channels and content development, performance and measurement**. A**cting as the primary contact person (liaison) in **the LINEA region** for Regional Operating Unit (ROPU) on all Digital & Multi-channel related topics (i.e. processes (ICP), platforms (FuE, Virtual Engagements, Websites, etc.), Adobe Marketing Cloud, training, **communication,** change management, etc.)**

**The Digital Engagement Manager holds primary accountability for the successful implementation and follow-through of all MCE programs & initiatives in LINEA. The Digital Engagement Manager is responsible for aligning with Country Human Pharma (HP) leadership, **I**META Digital & MCE Team lead on Country's HCP customer engagement priorities based on BI's GTM Global and Regional frameworks.**
**The scope of responsibility applies to working with relevant stakeholders in the **LINEA ( Egypt, Lebanon, Jordan, Iraq and Libya )** such as Business Unit, Marketing, Medical, Sales, Business Support & Training.**

**This role requires**:

- **Working closely with **I**META D&MCE Team to align on the Strategy and Country implementation approach for execution, measuring and reporting (including content strategy)**
- **Working closely with **I**META Training Manager and Local Training Manager to plan and facilitate the training of various training modules (Face-to-Face, Virtual or blended) and execute a local version of the regional change management program in the Country.**:

- **Working with **LINEA **Medical Managers to ensure OPU Medical team is aligned with the overarching strategy and using the designated Medical related platforms to execute and measure campaigns.**
- **Acting upon a deep understanding of customer needs and engagement preferences, the Digital Engagement Manager shall contribute significantly to Boehringer Ingelheim's (BI) ambition to attain a superior level of Customer Centricity in the OPU/Country.**

**Requirements**:

- **Minimum Bachelor's degree**:

- **Strong digital skill-set acumen**:

- **At least 3 years working experience in digital marketing and transformation experience required - digital platforms, content, training, change management**:

- **Hands-on experience in digital marketing and execution (e.g. running end-to-end digital campaigns)**:

- **Experience with content tagging and measurement strategies**:

- **Prior experience in digital/multimedia agency for content creation in highly regulated markets such as Pharma or banking is preferable.**:

- **English command at a fluent level in writing/speaking.**:

- **Expert knowledge of eMail strategies is key**:

- **Experience in planning and executing digital campaigns**:

- **Change Management skills and mindset**

**Competencies**:

- **Proven ability to think strategically and act operationally**:

- **Being able to work independently with mínimal guidance; determine own priorities aligned to OPU objectives and monitor resources**:

- **Strong communication and relationship building skills**:

- **Being able to communicate and convince senior management**:

- **Experience in the training of Digital and multi-channel marketing initiatives**:

- **le**a**d project teams across functions**:

- **Experience in project and process management**:

- **Advanced organizational skills across multiple and simultaneous initiatives**:

- **Proven experience working with digital agencies**

**WHY BOEHRINGER INGELHEIM?**

**With us, you can grow, collaborate, innovate and improve lives.**

**We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.**

Job - Commercial Operations

Primary Location - Africa, Asia, Australasia-EG-Cairo-New Cairo

Organization - EG-Boehringer Ingelheim Egypt

Schedule - Full-time

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