Medical Brand Manager

5 months ago

مصر, Egypt Danone Full time

About the job
Danone MENA is looking for a talented **Medical Brand Manager - Bebelac, Local Brands and First Diet, MENA** to be based in Cairo, Egypt like you

The job scope is mainly designed to serve the Danone Specialized Nutrition business to manage strategically, tactically and operationally the marketing activities for specific products in order to achieve the company’s vision, desired sales, market share, brand results, objectives and brand image.

**Key Accountabilities**:
The Brand Manager will build, lead and manage the Bebelac, Local Brands and First Diet Category in the MENA countries. She/He will manage strategically, tactically, and operationally the marketing activities for specific products in order to achieve the company's vision, desired sales, market share, brand results, objectives, and brand image. In this context, the Band Manager will be responsible of:
**A- Strategy and Brand Plans Development**:

- Strengthen and develops brand positioning and marketing mix strategy. Develop relevant communication tools for the respective TA/Brands.
- Monitor market trends and competitors’ activities to identify opportunities, Key Business & Growth drivers
- Set out strategic marketing direction for his/her brand(s) and manage the operational process in delivering it
- Lead the implementation of the different marketing strategies with clear KPIs
- To Map and Manage the KOLs related to his/her area of focus. Meet them regularly to get feedback, data, market trends and validate the different communication materials/campaigns/Messages.
- Work Closely with the digital marketing team to define the consumer and HCP digital strategies/ Road map for the Bebelac, Local Brands and First Diet brands and the implementation of MCE methodology in our campaigns
- Develop a plan for new launches for the coming 3 years, Secure the needed approvals and give regular updates in the LIM Process.
- Work closely with the commercial excellence & country local marketing teams (Marketing Activation) to ensure and measure a proper execution of the medical activities, and proper use of the marketing material by sales forces
- Ensure compliance of all medical activities and marketing material with local regulations

**B- Execution and Monitoring**:

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & monitor the SFE and e-detailing reports on monthly basis & give recommendations
- Connect with and brief management, Sales, Finance, Medical and local Marketing on the different marketing activities development when needed.
- Lead the planning and implementation of participating in regional and local Medical Conferences including the branding and messages to be shared and supporting with speakers in cooperation with Medical
- Lead the company standalone meetings including identifying objectives, Topics to be discussed, branding and deliver product/ Brand presentations.
- Work closely with sales teams enabling them to achieve their commercial objectives
- Provide marketing inputs for GPS process during the DRM and IR Meetings, and give a full analysis for the business drivers & drainers in “the monthly category update”.
- Work closely with the medical team to ensure the best message and approach to the HCPs
- Analyze and report on CBU brand’s performance and A&P to management and is accountable for financial performance. Analyze NS and P&L and give fact based recommendations.
- Coach and supervise country Brand Managers (activation managers) on operational execution of tasks
- Set up and measure Test & Learn (pilot projects) and recommend next steps.
- Coordinate the needed market research activities with S&I team
- Monitor and track performance of the screening teams in the different countries (where available), coach them and submit a monthly report on their KPIs and performance. Innovation & Project Management
- Develop a long term (3-5 years) pipeline of innovations (products as well as services) across MENA. Submit a monthly Innovation score card with the recent updates.
- Manage independently innovation projects from ideation phase to in-market launch in alignment with all stakeholders.
- Lead the main business driver projects relevant to his/her category.
- Liaise with medical affairs, trade, and sales team for standardized execution of brand plans

About you
To be successful in the role you should ideally have:
**Education**
- Bachelor's degree Pharma, science or equivalent
- Experience: 3 years' experience in brand management either with a regional experience.
- Experience in the nutrition field is a plus.

**Mobility**

**Location**:
Cairo, Egypt.

**Languages required**:
Fluent in English and Arabic.

**Soft Skills**:

- Strong thinking and analytic skills
- Excellent presentation skills - written, verbal, and presentation.
- Project leadership (in a cross-functional environment)
- Strong communicator
- Team player
- Agile
- Cultural savvy and sensitivity.
-

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