Marketing Senior Manager
7 months ago
**Supervision of Subordinates**:Organize and supervise the activities and work of a small team of subordinates to ensure that all work within a specific area of OU-Marketing activity is carried out in an efficient and procedurally compliant manner
- **Budgets and Plans**:Contribute to the preparation of the OU-Marketing section budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified.
- **Policies, Systems, Processes, & Procedures**:Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.
- **Day
- to-day Operations**:Supervises the day-to-day operations of OU-Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
- **OU Strategy**:
- Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation to support overall brand growth and profitability.
- Manage 2 brands portfolio and product mix ensuring relevance to consumer requirements.
- Lead the development & execution of marketing strategies & plans for the brands to maximize long-term volume & profit flow and increase the long-term value of the brand.
- Conduct thorough and birds-eye view analysis of the brand KPIs and performance (Distribution / Retail audit analysis/ Sales analysis/ channel analysis)
- Ensures efficient implementation for the marketing mix.
- Plans & execute the required OU marketing budget.
- Work closely with all internal departments and external suppliers to ensure projects meet agreed timelines (for example, marketing programs, NPDs, cost optimization, packaging changes, media plans, etc.).
- **Overseeing the Implementation of Marketing Plan**:
- Lead all the brand activities (BTL/Consumer Promotion) that supports the brand promise, vision, positioning, to achieve the overall goals of the brand.
- Leads his/her internal team towards achieving the brand targets (BM/ABM)
- Overall monitoring of the brand mix and pricing, and is the single gate way for any changes related to the brand mix.reviewing the pricing analysis/ detailed competition analysis done by team ( doing it himself / herself -if needed).
- Manages the brand team budget and resources effective and efficient allocation within the year in order to achieve the targets
- Closely collaborates with sales team in monitoring the overall sales daily and adjusting actions as necessary.
- Closely review with the team, monthly RA analysis, Price monitor, consumer tracker and share it with Marketing Director
- Ensure that his team Lead in Demand meeting and present update on RA/SCT analysis.
- Lead with the team on SIG ( capability / execution); review brands initiatives on SIG starting from Capability to Execution and carry out full Post launch Evaluation.
- Attend Innovation review and brief Marketing Director on pipeline innovations post alignment with RBU
- Coordinate & lead with SC on SOP process, ready for sales status & ensuring delivery of goods as per plans discussed in commercial team ( new launches/ current brand performances..etc)
- Formulates the BTL( thematic consumer promotion / BTL) activities for the brand
- ensuring brand positioning is maintained.. Consumer Promotions; work on Local consumer promotion plan, activities budget allocation & calendar (call for promo/ choice of item/ CPS plan/ full promo executional details/ budget)
- Handle and brief BTL agencies and Work closely with the Define BTL tactical review based on evaluation (carry out Digital Pitches/ agency choices/ contracts/ Full BTL plan / Plan Execution / Evaluation)
- Work on New launches into the marketing through developing a full marketing executional plans/ Ensure proper executional for all elements of the marketing mix
- Define consumer pricing Index vs competition and determine pricing benchmark system and local market pricing (within pricing index)
- Attending Monthly Commercial meetings with supply and demand teams for Pasta & Fats (2 meetings monthly)
- Paying Regular trade visits to the market to assess the brands’ performance and competitive landscape
- Work closely in projects’ Multifunctional teams on brands’ initiatives. Lead, Engage, involve, and inspire the different functions in the organization towards understanding the brand’s equity
- Close follow up on brand profitability - deciding on profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
- Analysis of distribution check reports, leading with SMS on details, and issuing reports with clear findings & recos to all stakeholders including category
- Plan & work on implementation of department’s projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), sta
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