Product Marketing Specialist

2 weeks ago

Cairo, Egypt ABB Full time

**Product Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender,, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
You will be working as Product Marketing engineer and will be the part of Electrification business area for Smart Power division based in ABB Head Quarter
- New Cairo,and will be responsible for implementing product marketing strategies in assigned area, supporting the sales organization in driving sales and services of respective products, through analyzing market, marketing intelligence, product positioning, determining the most technically appropriate and cost-effective solutions and preparing technical descriptions of the applied products and technology to support the sales teams

**Your responsibilities**:

- Formulating, developing and implementing targeted strategies, creating detailed business
- plans for assigned regions/areas in collaboration with front end sales and product
- Supporting the front-end sales organization in becoming true advocates in the communication, promotion and training of Smart Power/Building and ABB Ability products and services, taking part as a technical expert in customer meetings and in promotional events and promoting and demonstrating unique technical features and influencing specifications
- Running training for customers, external and internal business partners, supporting fast and successfully quality cases issues with feeder factories product management and support team, adhering to all company policies, procedures and business ethics codes and ensuring that they are communicated and implemented within all activities
- Continuously conducting analysis of competitors containing information about the competitor’s business organization, the most important customers, product portfolio, pricing, profitability (including history) and marketing strategy
- Periodically analyzing the product portfolio’s profitability in both the short term (1- 3 years) and the long term (3-5 years) to ensure a profitable growth and competitive price level, initiating benchmarking internally as well as externally regarding pricing strategy in each market and/or sales channel and/or product.
- Has the responsibility for product releases and product approvals, and that the phasing in (or phasing out as it may be) of new and old products is properly implemented and in line with the products’ life cycle management.
- Ensuring the realization, development and adaptation of marketing and sales tools for a
- product or systems, positioning the product in local environment, ensuring that the sales organization has access to appropriate tools for dimensioning and specification of products and systems

**Your background**:

- Bachelor’s Degree
- Electrical, Power Electronics or Mechatronics Engineering degree
- Minimum 2-5 years of experience in technical understanding to low voltage power distribution products/systems
- Fluency in both English and Arabic languages is mandatory

**Benefits**:

- Retirement plan
- Accident insurance

**More about us**:
ABB Smart Power is a global technology leader, with products and solutions that make power supplies smart, connected and protected. Its intelligent products and solutions make power more competitive by improving the energy efficiency, productivity and reliability of almost any operation Work model: hybrid #LI-hybrid

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