Marketing Researcher
2 months ago
**About the Role**:
We're looking for a skilled Marketing Researcher to lead market research, analyze data, and provide actionable insights to drive our marketing strategy.
**Responsibilities**:
- **Conduct Market Research**:
- Design and execute primary and secondary market research studies, including surveys, focus groups, and interviews.
- Collect and analyze data from various sources, such as online databases, industry reports, and social media platforms.
- **Analyze Data**:
- Utilize statistical software and data analysis techniques to identify patterns, trends, and insights from large datasets.
- Interpret findings and translate them into actionable recommendations for marketing strategies.
- **Prepare Reports and Presentations**:
- Develop clear and concise reports and presentations that effectively communicate research findings and recommendations to stakeholders at all levels.
- Visualize data using charts, graphs, and other infographics to enhance understanding and decision-making.
- **Monitor Competitors and Analyze Customer Behavior**:
- Track the activities of competitors, including their marketing strategies, product launches, and pricing.
- Analyze customer data to understand their preferences, needs, and buying behaviors.
- Identify opportunities for product or service improvement and new market entry.
- **Collaborate with Cross-Functional Teams**:
- Work closely with marketing, sales, product development, and other teams to ensure alignment of research efforts with business objectives.
- Provide insights and recommendations to inform product development, marketing campaigns, and sales strategies.
**Qualifications**:
- Bachelor's degree in Marketing, Statistics, Economics, or a related field.
- 1+ years of experience in market research or a related field.
- Strong analytical skills and the ability to interpret complex data.
- Excellent written and verbal communication skills.
- Strong attention to detail and accuracy.
- Ability to work independently.
If you are a passionate and analytical individual with a knack for uncovering insights, we encourage you to apply. Join our team and make a significant impact on our marketing efforts.
Pay: E£5,000.00 - E£7,000.00 per month
**Experience**:
- Marketing Research: 1 year (required)
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