Online Dtc Lead

4 days ago


Mansoura, Egypt Groupe SEB Full time

**MISSION**:

- Manage to achieve the monthly achievement based on the targeted budget
- Monitor and enhance online sales activity
- Insure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, checkout funnel, and promotional campaigns
- Monitory daily operation, orders, coordinate with all parties like” Sales Admin, Wh and delivery teams, etc ” in order to have a smooth process
- Own and manage SEO measurements and monitoring methodologies
- Manage, analyze and draw conclusions on specific e-commerce KPIs (conversion rate, bounce )
- Ensure that all eCommerce activity is consistent with the brand sense of purpose
- Manage Competitive, market and best practices intelligence
- Analyze digital role in the consumer path to purchase & consumer online searches
- Stay up to date with the market, consumers & competitors
- Collect and connect working knowledge on the e-retailers
- Achieve excellence through optimization and innovation
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross-selling mechanisms, data ownership within eCommerce brands websites and e-retailers ones
- Create synergies between inside and outside partners in marketing or digital activities
- Drive Performance marketing and CRM initiatives
- Leverage local constraints and maturity in eCommerce activation
- Drive Growth, Develop and implement creative solutions to drive and convert more visitors
- 3+ years business experience within eCommerce analytics, digital marketing, business development and/or digital commercial leadership;
- In depth understanding of web design and web analytics;
- Working knowledge of digital marketing and user experience that result in customer acquisition, retention and growth;
- Ability to specify technical changes to Digital IT teams;



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