Social Media Manager

9 hours ago


مصر, Egypt Lacasa Full time

**Social Media Manager**

**Job Type**: Full Time

Full Job Description

v Accountable for directing a business's public interactions by putting content plans for social media platforms into practice. They must analyze engagement data, spot patterns in customer interactions, and develop digital initiatives to foster online community. Additionally, social media managers look for patterns in client interactions to assist develop online promotions that increase brand loyalty.

v Is the person within an organization's communications, marketing or public relations department that monitors, filters, contributes to and guides the social media presence of a business, product or brand. Social media platforms are fast-paced and usually considered “real-time marketing,” so social media managers must be able to work quickly and respond and share information as it becomes available. The social media manager often must be well-versed in news cycles and an industry expert for their company, business, product or service.

v Is in responsible of utilizing a consistent voice to engage with the public on social media platforms on behalf of the business. Create and implement content strategy, gather engagement information, etc.

v Know how to engage people, leverage monitoring tools for insights and align their work with a brand's goals. They also have an eye for social media trends and know how to engage the company’s followers.

**ESSENTIAL DUTIES AND RESPONSIBILITIES**
- Creating material to be shared on numerous social media platforms. Each business may use a variety of social media platforms to connect with their target market.
- Ability to create content digitally and using photography tools.
- Addressing user comments and feedback in order to build a great brand experience for high engagement.
- Creating campaigns with messages that represent the brand voice.
- Monitoring content and campaign success through analytics, metrics, and ratings of engagement
- Taking part in visual design techniques
- Producing engagement and using marketing techniques like influencer marketing, paid advertising, and organic traffic generation.
- Presenting findings to upper management to assess and guide strategy moving forward
- Recognizing and reassessing if a certain platform is not producing the acceptable ROI
- Maintaining brand guidelines across all platforms and collaborating with team members to guarantee consistent brand messaging
- Keeping up with trends. For instance, while using short films is currently popular, memes continue to receive a lot of attention.
- Contributing to the tone of the brand—be serious, responsible or even funny if and where it makes sense
- Attempt to interest customers online. They collaborate with the social media strategist to make sure that all social media initiatives support the company's distinctive messaging and digital marketing objectives.
- Developing and representing the brand with a consistent personality—be very clear on how this person would interact with its customers, partner brands and/or even its competitors. For example, some fast-food companies banter back and forth on Twitter with light humor and become viral with lots of engagement from customers in the sense of retweets and comments.

**QUALIFICATION & SKILLS**
- Minimum requirement Marketing degree preferred or has a professional certificate in social media, possess strong and exceptional communication skills.
- A social media manager, must stay current on all news and trends pertaining to social media and the online community.
- Can make plan in the most effective and are not passing up any fresh opportunities, he/she must be a competitive individual.
- Proven work experience as a Social Media Manager (1-2 years minimum experienced in the same field).

**Job Types**: Full-time, Contract
Contract length: 1 month

**Salary**: E£3,000.00 - E£5,000.00 per month



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