Digital Marketing Manager

7 months ago


مصر, Egypt Talent Pal Full time

Plan and implement the digital and inbound marketing strategies for f the corporate communications plan in alignment with corporate strategy and objectives
- Ensure the development of digital communications materials in tandem with creative team for clients, partners, stakeholders, internal use, employees, and prospects
- Execute effective brand and channel marketing strategies, identify growth opportunities using customer insights to increase brand awareness and equity in key regions
- Design, build and manage our social media presence on different platforms
- Prepare accurate reports on our marketing campaign’s overall performance.
- Identify the latest trends and technologies affecting our industries and regions.
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Use advanced metrics to measure the success of marcoms campaigns
- Oversee and manage all contests, giveaways, and other digital projects.
- Work with different teams to brainstorm new and innovative growth strategies.
- Ensure synergy among different departments and LoBs in terms of corporate communications and marketing activities
- Participate in other projects and perform other tasks as assigned
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Supervise corporate visual identity by ensuring alignment of marketing collaterals with branding identity
- Responsible for allocation of expenditures
- Collaborate with other teams on projects to raise Giza Systems profile
- Ensure that Giza Systems standards for communications are adhered to across the organization
- Manage and supervise digital team
- Foster teamwork and collaboration within the team
- Provide opportunities for on the job training and staff development throughout the year
- Develop and maintain key relationships with different stakeholders
- Collaborate and support different teams within organization
- Drive positive culture and build positive relationships within team and stakeholders
- Maintain good relationships with different stakeholders
- Disseminate information on key elements and factors to enhance customer satisfaction and promote retention
- Manage corporate communications on social media platforms, intranet and website to raise Giza Systems’ profile to increase brand awareness

**Personal Skills**:
**Personal Skills**:

- Strong interpersonal skills and ability to work with all levels ranging from staff, partners and prospects
- Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results
- Highly creative
- Ability to multitask and prioritize projects
- Excellent analytical and problem solving skills
- Strong people management skills (coaching, motivating, supervising and leadership, etc.)
- Strong presentation and project management skills
- Ability to research, interpret and identify long term trends in data
- Strong sense of integrity, urgency and ownership
- Excellent organizational and time management skills
- Team player and capable of working with mínimal supervision

**Technical Skills**:

- Bachelor’s degree in Business Administration, Marketing, Public Relations, Communications, or in a related field
- Advanced degree is a plus
- From 8 to 10 years of experience
- Solid technical knowledge of HTML CSS and JavaScript is a plus
- Knowledge of SEO and web traffic metrics
- Up-to-date on the latest trends and technologies in digital marketing.
- Excellent research skills
- Excellent written and verbal communications skills in both Arabic and English
- Very good budgeting skills
- Proven work experience as a Digital Manager
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Familiarity with web design
Education: Bachelor’s degree in Business Administration, Marketing, Public Relations, Communications.

**Education**:
Bachelor’s degree in Business Administration

**Job Details**:

- Job Location
- Cairo, Egypt
- Company Industry
- Integration
- Company Type
- Employer (Private Sector)
- Job Role
- Marketing and PR
- Employment Status
- Full time
- Employment Type
- Employee
- Job Division
- Marketing- Career Level
- Management
- Years of Experience
- Min: 8 Max: 10
- Degree
- Bachelor's degree



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