Digital Marketing Manager

3 days ago


مصر, Egypt Inova EG Full time

Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, executed, and measured experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Qualifications**:

- Qualifications:

- BS/MS degree in marketing or a related field
- +5y experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Benefits**:

- Competitive salary.
- Flexible hours.
- Free food and drinks.
- Friendly Environment.
- Access for a lot of online courses.
- Sessions and talks on IT technologies and Business to increase the knowledge of our employees.
- Fun Environment (PlayStation 4, playing puzzles together).

**Working Conditions**:

- Location: Alexandria
- Days Off: Friday and Saturday.



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