National country Marketing Manager

8 hours ago


Cairo, Egypt Al-Futtaim Full time

No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives_._ Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

**About Al-Futtaim IKEA**

GROWING TOGETHER...

We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

**JOB PURPOSE**:
To bring the IKEA offer to the individual market in order to realise our vision, to improve everyday life at home; by putting our customers at the heart of everything we do.

We do this through our deep understanding of people’s everyday lives at home and our home furnishing competence. We use this knowledge to promote our entire offer, using relevant communication in order to reach the many people and satisfy their needs. This will create demand by attracting more consumers to become new customers and ensuring our existing customers shop with us more frequently; building a long-term relationship with them.

**KEY ACCOUNTABILITIES**:
**Commercial Planning**:

- Work alongside the GM marketing Com & Manager to create and implement the short (1 year) and long term (5 year) strategy linked to the business commercial calendar
- Follow the IKEA proven solutions and best practice when planning and implementing the marketing strategy
- Work with the Sales, Range & Com-In functions to create an activity calendar working at least six months in advance
- Ensure strategies for each market that strongly supports the Inter-IKEA and Al-Futtaim brands long term strategy and business plan.
- Ultimate responsibility for driving visitor numbers upwards and increasing IKEA top of mind awareness

**Market Research**:

- Use the Brand Capital, ICSS and mystery shopper feedback to drive the marketing strategy, including analysing the success of campaigns and return on investment
- Provide the relevant and up to date Business Information to related business functions to support the overall business strategy for UAE & Qatar
- Encourage the Store Customer Relations Manager to use feedback from our customers, store performance and other research data to understand and develop the business potential in our PMA (Primary Market Area)
- Provide work brief and follow up to ensure we understand deeply the everyday lives and their home furnishing needs of consumers in the market
- Understand how different consumer groups within our PMA use different Media so that we can target communication more effectively

**Media (Multi Channel)**
- Ensure the strength of each local media channel is maximised and that the total media mix is seamlessly integrated to create one consistent message in our local market.
- Support the day to day strategy by use of magazines, radio, social networking, television and new media formats
- Support the IKEA and Al-Futtaim strategy through delivering a global **_e_**_-Commerce _platform_ _to support cross channel sales, direct to customers and Promoting B2B (Business 2 Business) sales

**Agency**
- Ensure that work briefs are clearly written and delivered to the agencies 6 months ahead of each activity.
- Ensure a close and progressive relationship with agencies to support the development of the brand in the region
- Dedicate time and effort in integrating the agencies into our brand through refreshing trainings, research presentations and strategy discussions

**New Markets**
- Work with my natural work team to support the opening of IKEA across the region
- In particular taking responsibility for Qatar and UAE, shortlisting agencies and preparing work briefs for opening campaigns
- Working with the Catalogue Manager to support the Catalogue distribution & strategy

**Budgeting & Cost Consciousness**
- Prepare and control the annual Marketing budget for IKEA Egypt
- Ensure budgets are distributed to ensure to the enhancement and sustainability of the marketing calendar for the year

**Relations with the Principal**
Ensure that the brand image & identity is managed in a way that promotes the IKEA concept

**Business Support / Contingency**:

- Ensure that the IKEA servic


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