Paid Media Buyer

4 weeks ago


Cairo, Egypt Project Growth Full time
Paid Media Buyer


Key Responsibilities:

  • Develop and execute paid advertising campaigns across various digital platforms.
  • Analyze conversion events using Google Analytics to inform campaign strategies.
  • Utilize Google Tag Manager to deploy tracking tags and manage marketing data.
  • Create compelling ad materials and write effective ad copy.
  • Track and report on campaign performance metrics weekly.
  • Maintain and update performance dashboards with the latest data.
  • Conduct A/B testing for landing pages to optimize conversion rates.
  • Work alongside the creative team to get assets made
  • Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.

Career Growth:

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Manager position, focusing on performance marketing and analytics.

Qualifications:

  • 1-2 years of experience in managing paid advertising campaigns.
  • Proficient in Google Analytics and Google Tag Manager for tracking and data management.
  • Ability to create visually appealing ad creatives and write effective ad copy.
  • Skilled in analyzing, tracking, and reporting on campaign metrics.
  • Proficient in using formulas in Google Sheets.
  • Knowledgeable in conducting A/B testing for landing page optimization.
  • Strong communication skills and the ability to work effectively in a remote environment.
  • Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

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