Paid Media Manager

2 weeks ago

Cairo, Cairo, Egypt Philip Morris International Full time

Do you have a passion for our brands? Are you an excellent communicator with exceptional analytical skills, curious and achievement oriented? Do you want to make a difference in our organization and contribute to building something new? If the answer is yes to all these questions, then we would like to hear from you.

RISE TO THE CHALLENGE We are looking for a qualified Paid Media Manager to join our Egypt Paid Media Team and oversee paid media efforts in Egypt & Levant markets.

You will be based in our Philip Morris office located in Cairo, Egypt. Your role will be to support the global vision in building an iconic Brand.

You will be working closely with the Global Paid Media team, Regional HUB Leads to plan, develop, implement, track and optimize our digital marketing campaigns.

In addition, you will collaborate closely with creative teams to build and localize content and with external partners such as media agencies, publishers and media partners to connect with our audiences through relevant channels.


You will be responsible for:

  • Working with our media agency of record to define local digital paid media strategies that deliver against overall business strategy and objectives.
  • Coordinate optimal digital channel mix and budget split with the paid media agency.
  • Develop campaign briefs in collaboration with media agency and local affiliates, evaluate and sign-off the paid media plans, define the measurement framework and closely supervise campaign execution and optimization.
  • Ensuring compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, tools, AdTech as well as Market's legal framework
  • Oversee regular campaign reporting & Insights in order to allow always-on optimization
  • Work with internal teams to map 1st / 2nd/3rd party opportunities that can help reach audiences relevant to media strategies developed.
  • Work closely with Audience team, Global Brand Content team and Market teams to define to tailor the right content and message to the right Audience with the right CTA.
  • Act upon building a Global Iconic Brand and drive consumers to our omni-channel experiential touchpoints

Background:

  • 8-10 years of relevant digital experience in paid media
  • Previous experience in working in or with a media agency
  • Proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms
  • University degree in (Digital) Marketing, Communications or related field

Key Competencies & Skills:

  • Strong knowledge of media strategy and planning and acumen of digital media landscape in MENA Region.
  • Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.)
  • Proven ability to run globally led and local campaigns
  • Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion
  • Strong communications skills – concise and to the point – and ability to work in diverse teams
  • Experience with attribution, econometric and media mix modelling a plus
  • Experience with advertising and reporting tools
  • Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus)

REGION:
Cairo, EgyptFIND A NEW PATHOur organization offers you a fresh perspective. Here, you will never stop exploring and discovering.

We take the concept of on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential.

With innovative technologies, services, and processes, together with a competitive salary and compensation package, you will have the opportunity to interact with some of the best minds in the business, learn from them and add value.

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