Projects and Services Director

4 weeks ago


Cairo, Egypt ARC Technologies egypt Full time
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Google, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Plan and execute facebook & google ad campaigns with creative
  • You able to create your own Creative & Videos if Required for Facebook Ads & Google Display Ads. using Canva or other Tools.
  • You should Know how to optimize Facebook Camp. and Scale that camp. with Bid Cap & LC.
  • You Should know How Facebook Automatic Rules Applies & Work.
  • Monitor and analyze effectiveness of marketing content & Ads on Meta & Google
  • Develop and manage website content if required like landing pages
  • They know how to Find and target audiences with strategy
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements and skills
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and Meta Ads campaigns & Snapchat, Native & Tiktok
  • Working knowledge of ad serving/tracking tools (e.g., Ringa, Voluum & RedTrack or Other Tracking softwares)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Skills : content marketing,copywriting,graphic design,campaign management,marketing automation,video production,facebook ads,google ads



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